今天若米知识就给我们广大朋友来聊聊跨境电商买家如何推广自己,以下关于观点希望能帮助到您找到想要的答案。
在跨境电商中,给客户站内信的回复内容由哪几部分构成?
答线下外贸也好，跨境电商也好，邮件和站内信的处理都有很多技巧。例如：类型区分、沟通时间、语言技巧、模板设定等等，方方面面都需要大家去注意，各种邮件模板合集才能高效的完成与买家的沟通乃至订单。
1. 站内信的类型区分
真实需求型：我们可以将这种客户归为重点客户，尽快回复，如果客户的回复比较频繁，可以每天回复;(其中批发回购型：批发客户的信息优先处理。抓住一个批发的回头客，会带来很多稳定回购的销售额，要把更多的精力放在批发订单上，争取拿下批发订单。
准备入市型：客人一般对产品不是特别的了解，我们可以询问客人的市场定位，然后给客人推荐合适的产品;
信息收集型：有固定的供应商，但是为了收集更多的信息。这类客户是我们潜在的买家;索要样品型：他们纯粹是要样品，没有多少诚意，我们只要收取样品费或者快递费，对方就放弃了;
窃取情报型：对方非常专业，对产品的各项指标都非常清楚，我们可以和这样的周旋即可。
2. 不同地域站内信回复时间
亚洲：几乎没有什么时差 就要马上回复;
印度：上午11点前回复;
中东：下午1点之前回复;
欧洲：一般下午2-3点之前。客人上班之前就可以看到;
美洲，拉丁美洲：一般下午下班前回复就可以了。
3. 站内信回复准则
如实回答，切勿忽悠。客户询问产品的相关功能，知道就是知道，不知道就是不知道，不确定就说不知道，一旦你说了可以支持，结果买回去用不了，纠纷退全款，得不偿失。
4. 站内信分类回复模板(16种模拟类型)
产品外观
Dear Valued Customer
Thanks for your great interest in our items , We are glad to tell you that
this model we have 4 colors : Black , Green , Blue , Red , and all the color in
stock , you can directly place the order in my store .
Once we receive the payment from your side , we will arrange the shipment for
you ASAP
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
产品库存
Dear Valued Customer
Thanks for your great interest in our items , In fact this is a really new
item in the market , We just sell out , so the new stock will arrive in 2 weeks
,But you can place an order first in my store , Once we have new stock , We need
send all the orders according to Order Date， early orders , we need ship it fast
.
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
产品功能
Dear Valued Customer
Thanks for your great interest in our items ,it can connect with two device
at the same time , But we have tested it , When you connect with one
headphone，the sound quality would be much better .
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
产品折扣
Dear Valued Customer
Thanks for your great interest in our items , Since you are already my VIP
Customer , we just apply the discount $ 2 for you for this item from my company
.
After you place the order , pls donot pay it first , Try to leave me message
, so we will change the price to $** for you , and then let you finish the
payment .
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
产品批发
Dear Valued Customer
Thanks for your great interest to my items , In fact your are already my VIP
price , before you have bought many times in my store , so i just apply the VIP
price for you from my company , Also we have our own factory So we can arrange
it fast for you .
Each we can sell u only $**, So ** pcs price is $ ** , And i confirm it with
my shipping company , you need pay the TNT shipping fee $**, so **pcs total
price is $ **, when u place the order ,do not pay first , leave me message let
me change the price for you , after i change , i will tell u pay ,and priority
to send your order.
If you have any questions, please feel free to contact us wait your kindly
reply , thanks
发货时间
Dear Valued Customer
Thanks for your order ,In fact we have received your money , Usually my
company QC need test it carefully before we shipping , Because we need guarantee
better quality and well package for you .
Totally we need arrange your package within 2 days , Never worry that , Once
we shipped , we need update the tracking number for you , and give you the
racking website , so you can know your package where it is going on .
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
询问配送
Dear Valued Customer
Thanks for your great interest to my items , This items we have many in stock
in Russian Warehouse , We can ship it for you directly from Russian Warehouse ,
So you can receive it really fast.
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
运送时效
Dear Valued Customer
Thanks for your great interest to my items , Usually we send it to you by
AliExpress Standard Shipping , This is Aliexpress Official Shipping Way ,
According to my experience , it will take 3~4 weeks to your local place .
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
质保时间
Dear Valued Customer
Thanks for your great interest to my items , All the items in my store my
company QC have tested it carefully , and we can provide you the guarantee for 1
year .
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
支持本地退货
Dear Valued Customer
Thanks for your order , In fact you can see we support domestic return in
Russian , If you receive the parcel donot like it , you can return it to
Aliexpress Russian Warehouse within 7 days .
If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.
海外仓选择
Dear Valued Customer
Really sorry for the inconvenience , Just because we have set some remote
area from Moscow , Cannot ship it from Russian Warehouse , For long address from
Moscow is easy to lose the package , also buyer need pay high shipping fee , so
you cannot choose ship it from Russian Warehouse .
If ok hope you can understand it , and place order from China , Best wish
社交推广
Dear Valued Customer
Thanks for your great interest to my items , If ok hope you can send me your
Youtubechannel link , We need check it first , and we will talk it with my
company , Decide to send what kind of items for you . Best wish.
修改差评
My dear friend,
I am really sorry to see you left me a negative feedback. I know that you may
not satisfied with our product or service, but we are willing to do our best to
correct this impression and compensate you. Please kindly accept my sincere and
deep apology.
If anything I can do for you, please do not hesitate to let me know. The
negative feedback is realy fatal to us, all I want you to do is to help me
change it by your great kindness. Hope you can kindly help.
Waiting for your reply.
节日延迟
Dear buyer,
Thanks for your purchasing in our shop. However ,in celebration of China
Spring festivals (春节) ，all shipping services suspend temporarily during the
period ,so your parcel delayed.
We apologize for the inconvenience caused and appreciate your kind
understanding
Thanks!
Best Regards
xx
催单付款
Dear buyer,
Because of the delivery time which is depended on the complete time of the
payment, and some products are in hot sales, we honestly advise you to complete
the payment as soon as possible to ensure that you have got the product and fast
shipment also.
The faster you pay, the quicker we will ship.
Thanks again and welcome to our store all the time.
if you have paid, ignore this email please.
Wish you have a good time
best regards!
确认地址
Dear buyer,
Hello Friend, we are glad to receive your order. We'd like to remind you to
double check all your contact information and address. pls also remember to
leave email and your full name.
Your order will be proceeded soon and we will keep you updated.
If you got any question, pls feel free to contact us.
Thanks and best regards
分享的模板，大家可以根据自己的邮件或站内信的内容微调，以达到最佳效果。
跨境电商|什么是客户沟通？
答有时，明明只是一个简单的问题，但为何到最后却一发不可收拾？问题的关键往往出在沟通上。
客户沟通是公司与消费者的互动。品牌通过电话、电子邮件和实时聊天等各种渠道识别接触点并在每个接触点上建立关系。公司可以通过持续地参与互动和将消费者置于互动的中心来改善整体客户关系。
如果您通过他们喜欢的渠道并以正确的频率联系买家，大约34%的人可能会向您购买。当以他们喜欢的方式联系千禧一代时， 这个数字达到了40% 。
沟通还可以通过提高消费者的生命周期价值来增加您的利润。因为多达96%的人基于与公司的互动而对品牌忠诚。
换句话说，大多数客户根据两个因素决定是否与您保持联系
你与他们的沟通情况
他们与您联系的便利程度
当企业以正确的频率和渠道与买家进行沟通时：
多达 31% 的购物者对该品牌有更高的评价
推荐该公司的买家数量增长了 17%
大约 15% 的客户在网上发表正面评价
每个消费者对于品牌与他们联系的时间、与他们沟通的频率都有不同的偏好。有些人喜欢通过电话与品牌互动，有些人则更喜欢通过电子邮件或社交媒体互动。 这确实有些麻烦，但不要担心，我们为您总结了一些小规律，善于利用，可能变成大智慧哦！
83%的消费者希望品牌通过电子邮件与他们联系
39% 的消费者更喜欢在下午与品牌联系。
要找到买家的特定偏好，您可以收集客户反馈。此外，您可以询问购物者他们希望您在订阅过程中如何联系他们。 这让我们想到了客户沟通很重要的另一个原因。
为了在竞争中脱颖而出，您的公司需要与客户建立持久的关系。你可以通过与客户的对话来做到这一点。互联网和社交媒体的扩张增加了客户沟通的重要性。客户希望能够与企业沟通，他们希望得到及时的答复。这是客户评估企业/商家可靠性的重要方式，是在第一步就将您与客户服务质量差的企业相区别的重要影响因素。
毫不夸张地说，客户沟通是您企业运行的基础。一旦崩溃，您与消费者的整个关系就会随之坍塌、走向恶化。所以，认识到客户沟通的重要性，并掌握一些沟通技巧是十分重要的。
看完本文，相信你已经对跨境电商买家如何推广自己有所了解，并知道如何处理它了。如果之后再遇到类似的事情，不妨试试若米知识推荐的方法去处理。
