Saturday Social Media Summary – Twitter, LinkedIn and Creating Content Google Loves

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Twitter’s announcement about expanded Tweets,  and  LinkedIn’s Video Ads. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by Jeff Bullas in which he shares a great infographic on content and SEO and also highlights 23 hints for creating content that Google loves.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.

 

Social Media Summary 10-27-12

 

Twitter Further Expands Expanded Tweets

Twitter - Expanded Tweets - Amazon Links

Earlier this summer Twitter announced the ability to expand a Tweet to view photos, videos and previews right in the Tweet. This week they announced that they have been working with partners over the past few months and now have more than 2,000 ways to bring more interaction to your Tweet stream. These changes are not only for the website, but for iPhone, Android and Blackberry apps as well. [Read more…]

NFL Branding Takes A Blow

NFL Branding Takes A Blow

NFL Branding Takes a Self-Inflicted Blow

I watched one of America’s most beloved brands take a blow to the gut last night. And the worst part, it did it to itself. In case you missed the game, and weren’t anywhere near Twitter (there is some inappropriate language in this post), there was a bit of controversy last night. The game between the Green Bay Packers and Seattle Seahawks was filled with missed calls, bad calls and more than its share of chaos. The last few minutes of the game felt like a slow motion scene as the train wreck you felt coming actually happened as the time ran out. A hail-mary pass to win the game, a missed offensive pass-interference call, two refs making contradictory calls on the winning touchdown, a blown review, and a victory handed to a team that should have lost the game.

This is the worst nightmare for the NFL. Games being decided not by the play on the field, but by the referees. And not just referees, but replacement referees. There is a labor dispute between the regular officials and the NFL. So the NFL has brought in replacements this season. And after three weeks of questionable calls, the unthinkable finally happened. They made a bad call and changed the outcome of the game.

Don’t Blame the Officials

I don’t blame the officials. No one thinks they are purposefully making the bad calls. They are doing their best. But they just aren’t qualified. The blame rests on the league for putting them in the position with no chance of success. [Read more…]

Who’s Faking It? (Infographic)

Who’s Faking It?

Buying fake Twitter followers has been in the news a lot lately, mostly thanks to the election process and a new app from Status People that let’s you find out who’s faking it.  We actually first posted about the fake follower issue here on the blog back on Aug. 15. This week we found this interesting infographic and decided to make it our Friday Infographic here on the blog.

You Might Be Surprised by Who’s Faking It

  • The earliest fake account dates back to Jan 15, 2007Over 11,000 Twitter users have purchased more than 72,000 fake followers
  • Those celebrities with huge Twitter followings, probably padded with fake accounts
  • Politicians are right behind the celebrities when it comes to fake followers
  • Surprisingly, some of the top social networks have hug fake followings on Twitter
  • It can cost anywhere from $2-$55 for 1000 fake followers

Who's Faking it on Twitter?

The Real Cost of Fake Followers

While many people are buying fake followers to boost their numbers for various reasons, they are obviously missing the point of social media. Fake followers aren’t sharing your idea or buying your product. And the level of trust your customer or client has in you will almost certainly suffer when thy find out you’re a fake. So play it smart. Build your following the old fashioned way, with a great product, excellent customer service that gives your real fans something to talk about.

Would you buy fake followers if you though it would boost your online image?

A Very Cool Opportunity From Jeep

 

Jeep at Yankee Boy Basin

Yankee Boy Basin in our Jeep

A Very Cool Opportunity

A couple of weeks ago I received a tweet about a very cool opportunity from Jeep that involves two of my passions. At first I was a little skeptical, but after a follow-up tweet it was clear that this wasn’t a friend messing with me, it was for real.



That’s right, Jeep invited me to attend the Laurel Highlands Jeep Jamobree in Pensylvania, all expenses covered, because they consider me a brand advocate. I quickly called Julie to tell her and when she logged in to Twitter she had received the same message.

Jeeps ‘R Us

If you know Julie and me, you know we love our Jeep, it’s part of our personal brand. We tweet about it, post pics on Facebook and Instagram and I even have a YouTube channel dedicated to our Jeeping adventures. I guess you could call us brand advocates, fanatics, cult members, whatever you prefer. Jeep was pretty excited when they found out we were married, they got two for the price of one. As we began to tell our friends, the typical response was “of course Jeep wants you to do this.” [Read more…]

Twitter 101 – Back To The Basics (Infographic)

Today we share some tips from the Twitter 101 course because some of our readers are new to Twitter, and for the rest of you it’s always good to go back to the basics.

Key Twitter 101 Principles:

  • Complete your bio
  • Share your smile
  • Use the #Hashtag
  • Be interested and interesting
  • Be yourself
  • If someone mentions you, respond
  • Promote others way more than yourself
  • Share your expertise
  • A pic is worth more than 140 characters
  • Don’t let the intern manage your Twitter account
  • Ask for help

 

Twitter Tips Infographic  Infographic created by Cheryl Lawson for Party Aficionado .

 

What Twitter 101 tips would you add to the infographic?

Keeping It Real – Exposing Those Who Purchase Fake Twitter Followers

Fake Twitter Followers

Buying Fake Twitter Followers Isn’t Just for Politicians

Perhaps you seen in the news lately mention of political figures who have been questioned about purchasing fake Twitter followers to boost their numbers. This is a practice that has been growing in popularity for those who simply don’t want to do the work of social media or who apparently just need an ego boost. And if you think it is something only happening on the big brand and national political stage, think again. I ran a few of the popular local Twitter users through the app and was surprised by the findings.

Sure, buying fake followers is a quick way to boost your follower count on the surface, but the damage to your reputation when you are found out can be devastating. Clearly,this is something we would discourage any of our readers from even considering.

Finding the Fakes Just Got Easier

This week finding out who is purchasing fake accounts got a whole lot easier thanks to Status People’s new Fakers App. This app lets you type in your, or anyone else’s, twitter username and it evaluates the quality of their followers. While the app isn’t perfect in that it only evaluates a portion of your followers, it does a pretty good job of giving you a snapshot of your or someone else’s account. Here’s a snapshot of my results.

Fakers Score

The Dark World of Paid Followers

Here’s an example of how blogger Zach Bussey dove into “the dark world of paid followers” and was able to set up a new account and get over 26,000 followers overnight. What’s interesting is with a few clicks you can also find out who else has purchased those same fake accounts.

It’s Not About The Numbers

Sure, having a large follower number is attractive, but that’s not the goal of social media. Large numbers don’t necessarily translate into increased interaction and more business. Especially if those followers aren’t real. What good does 20,000 or 2,000,000 followers do if none of them are talking with you, buying your products or giving to your cause. Absolutely none!

Social media has always, and will always be about connecting with your customers and donors in real ways that draw them to your brand and deepen their relationship with you. Purchasing fake followers not only doesn’t help you connect with current or potential customers, it can wreck your brand image and credibility when you are found out. And you will be found out.

How would your impression of a brand or individual change if you find out they have been purchasing fake Twitter followers?

 

 

Personal Branding and Social Media

If you aren’t thinking about personal branding and social media it’s time to start. Social media has the power to connect  you with thousands of people daily, and each interaction is an impression about who you are — what your personal brand is. Knowing how all of your social activity works together, and what your brand message is is important in presenting a clear personal brand to potential clients, partners, employers or employees.

Some of the highlights of today’s infogrpahic on personal branding and social media are:

  • Facebook – Add milestones and experiences that futther enchace your image
  • LinkedIn – Keep your profile current
  • Twitter – Search for your interests and join conversations in real time
  • Google+ – Content shared in Google+ shows up in Google search results, so make sure it is positive
  • Klout – Tells you areas where it thinks you are influential in the social space
  • About.me – Create a personal landing page [Read more…]

Why People Unfollow You On Twitter

Everyone who has used the service has probably wondered at some point why people unfollow you on Twitter. Well, wonder no more. Perhaps one of these 15 common causes for losing followers is the culprit.

Some of the top behaviors that cause the loss of Twitter followers are:

  • Too much Twittering about the Twittersphere – slow down, your keyboard is on fire.
  • That’s an iPad, not a mirror – it’s not all about you.
  • While some may consider it a delicacy, Spam is a leading way to lose followers

Check out the infographic for more of the top reasons people unfollow you on twitter.

 

What behaviors make you unfollow someone on Twitter? What would you add to the list?

Thanks to Marketing Tech Blog and DK New Media for the infographic.

5 Ways to Connect with Volunteers on Social Media

Social media is a powerful tool that allows non-profit organizations to stay connected with their volunteer base. If you are finding it difficult to connect with your volunteers on social media, here are 5 simple ideas you can implement today.

1- Facebook

Create a volunteer group for your organization so it is easy for volunteers to connect, communicate and coordinate.

2- Twitter

Highlight 3-4 volunteers each week for #FF (FollowFriday). Share a little about how they help your organization.

3- Instagram

Share photos of your volunteers in action. Highlight a volunteer of the week or month. Share these photos on your other social networks as well.

4- YouTube

Ask your volunteers to share their stories about how they connected with your organization and the impact they are seeing. Feature these videos on your blog.

5- Foursquare

Create a unique Foursquare volunteer check-in with a special perk and recognition for the mayor.

Bonus Tip

Remember to thank each and every volunteer in real life and let them know how much you appreciate the time and effort they are giving to your organization.

What other ways are you connecting with volunteers on social media?

A Marketer’s Guide To Social Media (Infographic)

Each year CMO.com releases a marketer’s guide to social media. This year they reviewed 14 platforms in the areas of customer communication, brand exposure, traffic to your site, and SEO. While some of their findings as just what you would assume, some were surprising, and some were even questionable.

 

Key Takeaways:

  • Five new members were added to this years rankings — Pinterest, Google+, SlideShare, Quora, and Instagram. Some of the new kids on the block are doing pretty well.
  • Google+ Ranked highest in Customer Communication, Brand Exposure, and SEO
  • Twitter ranked highest in Traffic To Your Site
  • Instagram ranked last in 3 categories – Customer Communication, Traffic To Your Site, and SEO

You can also visit the CMO.com website for a sortable infographic by category.

Do you agree or disagree with their evaluations? What platforms are driving the most traffic to your site? And where are you communicating most with customers?