My 3 Words for 2013

3 Words for 2013Why 3 Words

It’s Jan 1, 2013. New Years Day. One of the busiest days in gyms all across the world. Resolutions are fresh and exciting, and intact. And while having some specific goals, resolutions, or whatever you want to call them are great ways to help you grow in those specific areas, I have been challenged with taking a larger perspective for 2013.  I first heard about  the idea of 3 words from Chris Brogan a couple years ago. The idea is to pick 3 words that serve as icons, symbols and reminders, of your larger vision for the year. Words to keep coming back to in order to evaluate, guide, measure your day-to-day actions. They should be big words that apply to multiple roles in your life instead of specific, niche ideas. Think of them as broad themes instead of narrow story lines. (Chris does a great job explaining this in his post on his 3 Words.)

My 3 Words for 2013

Story – In 2013 I want to focus on living a story that is worth telling, and even more importantly, I want to help other people and organizations tell their story more effectively. Over the past couple years, I’ve come to realize how important story is in our lives. The stories we tell ourselves, and the stories we tell others. Our world is shaped by those who tell and live the best stories.

Explore – In 2013 I want to dive into the world. I tend to like the familiar. This year I want to be intentional about exploring new places and ideas and developing new relationships. Part of this is to expand my world, and part of this is because I have two teenagers and I want to expose them to the limitless possibilities that lie before them.

Now – Context is one of my strengths. Looking to the past to see how we got where we are today. And in our business we do a lot of thinking about and planning for the future with our clients. And while both of those are important, I can tend to lose sight of the present. But now is important. It is what you do today that will actually change things. So in 2013 I will focus on being present in life. On living in the moment, on being with the people that are present, and working on the task that is at hand. Now is the only time you can do anything.

There is some overlap in those three words – on purpose. These are the three words that will go on my screen saver, on note cards, and other places to remind me, encourage me, challenge me to make 2013 a great year.

Julie’s Word

Julie doesn’t like the 3 word idea. She says she is to ADD for 3 words, and instead choses 1 word for each year. This year her word is Determined

What are your 3 words (or 1 word) for 2013? We’d love for you to share them in the comments or link to your blog?

 

 

Social Media Blunders

 

It Only Takes a Moment

Social media blunders only take a momentary lapse of judgment. A snarky reply to a follower, a tweet from the wrong account or a poor attempt at humor. With the press of the enter button the entire social media world could be in an uproar.

It Can Happen To Anyone

Businesses, celebrities, politicians — no one is exempt. Anyone can make this mistake. And once it happens how you respond is critical. With a great strategy and a little honesty you can take an embarrassing situation and turn it into something positive.

Examples of Social Media Blunders

Check out today’s infographic from MDG Advertising to see some of the most infamous social media blunders from the past few years. The blunders of Ashton Kutcher, Anthony Weiner, Kenneth Cole, Ragu and the American Red Cross can serve as lessons for everyone using social media personally or professionally. [Read more…]

Facebook’s Scheduled Posts – Five Things You Need To Know

Facebook's Scheduled Posts

Scheduled Posts Are Available For All Page Mangers

In case you missed the news earlier this summer, Facebook has given page managers the option of scheduling posts right from your page. You no longer have to rely on a third party solution like HootSuite or Buffer. If you haven’t been using any tools to schedule posts you may not be sure what the benefits are. Well, if you’re anything like us or our clients, you’re pretty busy. You might not have time to check in and update your page several times throughout the day. So you post occasionally, hoping to get your content in front of your customers. But your customers may not be on Facebook when you are. So between your lack of time and the timing of your posts, you may be missing them. Scheduled posts allow you to create all your posts at once and send them out at different times when your audience is most likely to see them.
 

If you aren’t already taking advantage of this, here are five things you need to know about Facebook’s scheduled posts.

 
 

#1 Scheduling posts for your Facebook Page is easy

First you need to create a new post, just like you would if you were posting it now. Once you have the post ready, click on the little clock symbol in the bottom left corner of the post. Here you can add a year, month, day, hour and minute (though you are only given ten minute increments to choose from). You can schedule up to 6 months into the future, but I’m not really sure if that would be beneficial. Once you have the time set, just click the schedule button and you’re all set.

Facebook's Scheduled Posts

 

#2 You can always go back and edit your scheduled posts

If you realize you made a mistake, or something has changed and you need to edit a pos,t Facebook makes that pretty easy. From your Admin Panel you click on Edit Page and then Use Activity Log. Select the post you want to edit or delete and your ready to go.
 

#3 There are certain types of posts you can schedule

There are certain types of posts that Facebook lets you schedule, such as Status Updates, Links, Photos, Videos, and YouTube links. All of these will appear on your timeline and in your fans’ news feeds just like you manually posted them.
 

#4 There are certain types of posts you can’t schedule

However, there are certain types of content you can’t schedule. Questions, offers, events, and albums fall into this category. And your scheduled posts won’t automatically post to Twitter if you have that set up. (If you do, please turn it off – Facebook and Twitter are different animals and need you to feed them different types of content. Perhaps that is for another post.)
 

#5 Don’t forget your scheduled posts

In the busyness of your day, don’t forget that you have scheduled content going out to your fans. Check your page when you have a few minutes during the day and respond to any fan comments. And an impromptu post with something that just happened is always a welcome addition to your scheduled content.
 

Everyone can benefit from Facebook’s scheduled posts

It doesn’t matter if you’ve never scheduled a post, or you’ve been using a third party app,  there are definitely some advantages to using Facebook’s scheduled posts. It’s a great time saver that allows you to get content out multiple times a day without being tied to your screen. And, it allows you to get that content out when your fans are most active online. Experiment with when you post and check your Facebook Insights to see what type of content and what timing is working best for you.

Are you using scheduled posts? If so, have you noticed a difference in fan engagement?

 

 

Visual Storytelling – Infographic

Visual Storytelling Infographic

Again with the images?

Last week we shared an infographic that illustrated the importance of using images in your content that we hope you found helpful. As we were browsing the web searching for another infographic to share this week we came across another one about the importance of using images. At first we were hesitant to share it since it was so similar to last week’s post. But after thinking about it, we decided it was share-worthy, and that there is no way to over-emphasize the importance of visual storytelling when it comes to your brand’s social content. So without further ado, we bring you this week’s social media infographic.

Some key stats about visual storytelling:

  • On Facebook’s Top Ten Brand Pages, photos and videos drive the most engagement
  • Instagram is on pace to reach 100 million users faster than Facebook did
  • Four out of Ten Tumblr posts are photos
  • 10o million users interact socially with videos on YouTube weekly
  • Photos and videos on Pinterest refer more web traffic than Twitter, StumbleUpon, LinkedIn and Google+

For more interesting and helpful statistics, check out the infographic.

 

Visual Storytelling - Infographic

 

What brands have you seen use visual storytelling well? Post a link and share the visual love.

 

 

A Picture Is Worth A Thousand Bucks? (Infographic)

Yeah, we all know that a picture is worth a thousand words, but it may also be worth a thousand bucks. If you’ve been reading the rm2g blog for any length of time you know that using images in your digital content is important. Today’s infographic helps illustrate just how important it is for everything from grabbing your customer’s attention to closing that thousand dollar sale.

Some key info:

  • Pinterest is the 3rd most popular social network with a focus on sharing images
  • Facebook just spent a gazillion dollars on Instagram because they know how important images are (okay, so it was actually only $1 billion)
  • Articles containing relevant images have 94% more views
  • 60% say images in local searches grab their attention
  • 67% of consumers say the quality of the product image is very important

Check out the infographic below and let us know what you think.

 

 

It's All About the Images Infographic

Twitter 101 – Back To The Basics (Infographic)

Today we share some tips from the Twitter 101 course because some of our readers are new to Twitter, and for the rest of you it’s always good to go back to the basics.

Key Twitter 101 Principles:

  • Complete your bio
  • Share your smile
  • Use the #Hashtag
  • Be interested and interesting
  • Be yourself
  • If someone mentions you, respond
  • Promote others way more than yourself
  • Share your expertise
  • A pic is worth more than 140 characters
  • Don’t let the intern manage your Twitter account
  • Ask for help

 

Twitter Tips Infographic  Infographic created by Cheryl Lawson for Party Aficionado .

 

What Twitter 101 tips would you add to the infographic?

Keeping It Real – Exposing Those Who Purchase Fake Twitter Followers

Fake Twitter Followers

Buying Fake Twitter Followers Isn’t Just for Politicians

Perhaps you seen in the news lately mention of political figures who have been questioned about purchasing fake Twitter followers to boost their numbers. This is a practice that has been growing in popularity for those who simply don’t want to do the work of social media or who apparently just need an ego boost. And if you think it is something only happening on the big brand and national political stage, think again. I ran a few of the popular local Twitter users through the app and was surprised by the findings.

Sure, buying fake followers is a quick way to boost your follower count on the surface, but the damage to your reputation when you are found out can be devastating. Clearly,this is something we would discourage any of our readers from even considering.

Finding the Fakes Just Got Easier

This week finding out who is purchasing fake accounts got a whole lot easier thanks to Status People’s new Fakers App. This app lets you type in your, or anyone else’s, twitter username and it evaluates the quality of their followers. While the app isn’t perfect in that it only evaluates a portion of your followers, it does a pretty good job of giving you a snapshot of your or someone else’s account. Here’s a snapshot of my results.

Fakers Score

The Dark World of Paid Followers

Here’s an example of how blogger Zach Bussey dove into “the dark world of paid followers” and was able to set up a new account and get over 26,000 followers overnight. What’s interesting is with a few clicks you can also find out who else has purchased those same fake accounts.

It’s Not About The Numbers

Sure, having a large follower number is attractive, but that’s not the goal of social media. Large numbers don’t necessarily translate into increased interaction and more business. Especially if those followers aren’t real. What good does 20,000 or 2,000,000 followers do if none of them are talking with you, buying your products or giving to your cause. Absolutely none!

Social media has always, and will always be about connecting with your customers and donors in real ways that draw them to your brand and deepen their relationship with you. Purchasing fake followers not only doesn’t help you connect with current or potential customers, it can wreck your brand image and credibility when you are found out. And you will be found out.

How would your impression of a brand or individual change if you find out they have been purchasing fake Twitter followers?

 

 

Three Ways to Turn a Negative Review into a Big Problem

Today we welcome back guest blogger Sarah Warren to the rm2g blog.  Sarah is a graduate of Baylor University, the University of Oklahoma and Focus Leadership Institute. She lives in Norman, Oklahoma where she does public relations for a university by day and owns Swoon Designs, a custom invitation business, by night. In her free time, she enjoys spending time with her husband, learning about new media, watching cheesy movies, and cooking gluten-free meals. Connect with Sarah on Twitter  @swoonsarah

Three stories, all true:

  1. A popular blogger with a new book gets on her Facebook fan page to tell her thousands of fans that someone has written a negative review about her book online, and she’s counting on her fans to correct her low rating.  The fans ravenously attack the negative reviewer (whose review was negative but fair) on the book’s review section on Amazon.com.  They cuss out the reviewer and dare anyone else to write a negative review.  The blogger is meanwhile cheering them on from her Facebook fan page.
  2. I go to a salon, uncharacteristically arriving 10 minutes late.  In a moment straight out of Pretty Women, the beautician loudly and publically throws me out of the salon.  Being a social media pro, I write a negative review on a review site.  A few weeks later, I find there are suddenly positive reviews for that specific beautician on the review site and the salon’s Facebook fan page.  These reviews purposefully counter my negative review.
  3. I go to a conference for public relations professionals.  Among my colleagues is someone from an organization notorious for secrecy and censorship.  He repeatedly asks the speakers how to best censor social media and is baffled when the answer is “you don’t”.

How do you manage your fans?  You can ask them to fight for you.  Similarly, you can ask friends and loyal customers to challenge negative comments and reviewers.  Or you can censor your fans’ negative comments and viewpoints.  I think those are all pretty bad ideas. [Read more…]

Why People Unfollow You On Twitter

Everyone who has used the service has probably wondered at some point why people unfollow you on Twitter. Well, wonder no more. Perhaps one of these 15 common causes for losing followers is the culprit.

Some of the top behaviors that cause the loss of Twitter followers are:

  • Too much Twittering about the Twittersphere – slow down, your keyboard is on fire.
  • That’s an iPad, not a mirror – it’s not all about you.
  • While some may consider it a delicacy, Spam is a leading way to lose followers

Check out the infographic for more of the top reasons people unfollow you on twitter.

 

What behaviors make you unfollow someone on Twitter? What would you add to the list?

Thanks to Marketing Tech Blog and DK New Media for the infographic.

Everything I Needed to Know About Social Media I Learned From My Mom

With Mother’s Day coming up we thought we would give a little shout out to those ladies who steered dragged us down the right path of life. So many life lessons our moms taught us growing up apply to the digital space. In fact pretty much everything I needed to know about social media I learned from my mom.

This mama would like to translate some of those mom lessons to the digital world:

1. Don’t have a potty mouth.

When you use profanity, it usually makes you look less intellegent. Sure there may be times when a expletive slips through or you use it to emphasize a point. But don’t allow your Twitter stream to become a profanity laced rant. It’s tacky and unprofessional. I don’t care how young or how old you are. Sure you want to be authentic, to be yourself, but keep it in check. You only get one chance to make a first impression.  [Read more…]