The 4 Most Common Types of Facebook Page Promotions

If you manage the social media presence for a small business or a non-profit you might not be aware of the 4 types of Facebook Page promotions that are most commonly used to engage fans. Today’s infographic gives you a quick snapshot of four different types of Facebook Page promotions and how they work.

Just remember, Facebook does have guidelines as to how you run promotions on your page so be sure to check those out and make sure you are in compliance. [Read more…]

Saturday Social Media Summary – Facebook Page Notifications, LinkedIn Thought Leaders and Hangouts

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Facebook testing Page notifications, LinkedIn making it easier to follow thought leaders and some new Google+ Hangout features.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.

 

Social Media Summary 11-3-12

 

Facebook Begins Testing Page Notifications

This week Facebook seems to have begun addressing one of the biggest complaints by page owners, the fact that the algorithm Facebook uses prevents most fans of pages from seeing the content they share.  Facebook appears to have started testing on a feature that allows users to select an option to receive notifications when brands update their pages.  Users who have this feature will find a “Get Notifications” option under the “Liked” button on the Facebook page.

Facebook Page Get Notifications

 

Once selected, the user will than start receiving notifications from the brand each time they update. These notifications appear in the same place mentions and notifications from friends appear.

Facebook Page Notifications

 

While it’s good that Facebook has heard the frustration of page admins, this is not a great solution. First, I don’t believe many fans of pages are going to want to have a notification pop up on their screen each time the page updates. Second, even if they do, most users aren’t going to take the time to visit the brand pages to make this change.

Have you seen the new feature? If so, have you opted in to receive notifications? If you have it and want to test it out, you can always sign up for notifications from the Rocky Mountain Media Group Facebook Page. [Read more…]

Saturday Social Media Summary – Twitter, LinkedIn and Creating Content Google Loves

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Twitter’s announcement about expanded Tweets,  and  LinkedIn’s Video Ads. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by Jeff Bullas in which he shares a great infographic on content and SEO and also highlights 23 hints for creating content that Google loves.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.

 

Social Media Summary 10-27-12

 

Twitter Further Expands Expanded Tweets

Twitter - Expanded Tweets - Amazon Links

Earlier this summer Twitter announced the ability to expand a Tweet to view photos, videos and previews right in the Tweet. This week they announced that they have been working with partners over the past few months and now have more than 2,000 ways to bring more interaction to your Tweet stream. These changes are not only for the website, but for iPhone, Android and Blackberry apps as well. [Read more…]

Saturday Social Media Summary – LinkedIn, Klout and Influencers

Ch-ch-ch-ch-Changes

It’s not everyday you get to start off a blog post quoting a David Bowie song, but we just couldn’t resist. Lately we’ve taken a break from the old rm2g blog. Partly because we’ve been traveling a little more and partly because we wanted to spend some time re-evaluating our strategy. It’s always good to step back and look at where you are, how you got there and revisit the direction you are wanting to go next. Having done that, we’ve decided that there are some changes we want to make and one of those is that we want to provide you with a weekly social media summary that highlights some of the biggest news in the social media world.

Each week the social media summary will cover 3 stories from the previous week. Most weeks we will highlight 2 stories straight from the social media channels themselves. This week we’re looking at LinkedIn’s new profiles and Klout’s incorporation of Perks on mobile. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by the great folks over at Social Media Examiner where they share some great ways to find influential people with social media.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.

 

Social Media Summary 10-20-12

LinkedIn Introduces New Profiles

Social Media Summary - LinkedIn Announces New Profiles

LinkedIn announced the roll-out of new user profiles that are designed to make it easier to tell your professional story, to discover people and opportunities, and to engage your network. If you want to be one of the first to get the new look, you can sign up at http://www.linkedin.com/profile/sample. You can also check out this video of the press event where the new profiles we announced and demoed. [Read more…]

Social Media Blunders

 

It Only Takes a Moment

Social media blunders only take a momentary lapse of judgment. A snarky reply to a follower, a tweet from the wrong account or a poor attempt at humor. With the press of the enter button the entire social media world could be in an uproar.

It Can Happen To Anyone

Businesses, celebrities, politicians — no one is exempt. Anyone can make this mistake. And once it happens how you respond is critical. With a great strategy and a little honesty you can take an embarrassing situation and turn it into something positive.

Examples of Social Media Blunders

Check out today’s infographic from MDG Advertising to see some of the most infamous social media blunders from the past few years. The blunders of Ashton Kutcher, Anthony Weiner, Kenneth Cole, Ragu and the American Red Cross can serve as lessons for everyone using social media personally or professionally. [Read more…]

Social Media at Work (Infographic)

Professional Use of Social Media at Work

It’s Not Personal

Did you know that only slightly more than 1 in 10 people use social media at work for personal reasons? Or, that the Brits are more social at work than Americans?

Size Does Matter

Today’s infographic is a glance at the data from an Appirio survey of 300 employees and managers at both US and UK companies. It reveals that employees and managers both view and use social media at work differently. It also shows that the size of your company shapes where users think social media will have the greatest impact.

Key Points

  • 50% of all adults visit a social networking site at least montlhy
  • Social recruiting on LinkedIn makes up 39% of professional use of social networks
  • 10% of UK companies are using more than 4 social tools compared to only 5% of US companies
  • Small companies see social media primarily as a way to attract more customers. Large companies view social media as a way to engage and serve existing customers.
  • 43% of managers and 33% of employees say their company should invest more in social enterprise
  • Only 2% of US respondents say their company uses tools to listen on social networks

The State of Social Media at Work

State of Social Media At Work Infographic

Do you use social media at work as part of your job? If so, do these statistics reflect your company’s view of social media?

Who’s Faking It? (Infographic)

Who’s Faking It?

Buying fake Twitter followers has been in the news a lot lately, mostly thanks to the election process and a new app from Status People that let’s you find out who’s faking it.  We actually first posted about the fake follower issue here on the blog back on Aug. 15. This week we found this interesting infographic and decided to make it our Friday Infographic here on the blog.

You Might Be Surprised by Who’s Faking It

  • The earliest fake account dates back to Jan 15, 2007Over 11,000 Twitter users have purchased more than 72,000 fake followers
  • Those celebrities with huge Twitter followings, probably padded with fake accounts
  • Politicians are right behind the celebrities when it comes to fake followers
  • Surprisingly, some of the top social networks have hug fake followings on Twitter
  • It can cost anywhere from $2-$55 for 1000 fake followers

Who's Faking it on Twitter?

The Real Cost of Fake Followers

While many people are buying fake followers to boost their numbers for various reasons, they are obviously missing the point of social media. Fake followers aren’t sharing your idea or buying your product. And the level of trust your customer or client has in you will almost certainly suffer when thy find out you’re a fake. So play it smart. Build your following the old fashioned way, with a great product, excellent customer service that gives your real fans something to talk about.

Would you buy fake followers if you though it would boost your online image?

A Very Cool Opportunity From Jeep

 

Jeep at Yankee Boy Basin

Yankee Boy Basin in our Jeep

A Very Cool Opportunity

A couple of weeks ago I received a tweet about a very cool opportunity from Jeep that involves two of my passions. At first I was a little skeptical, but after a follow-up tweet it was clear that this wasn’t a friend messing with me, it was for real.



That’s right, Jeep invited me to attend the Laurel Highlands Jeep Jamobree in Pensylvania, all expenses covered, because they consider me a brand advocate. I quickly called Julie to tell her and when she logged in to Twitter she had received the same message.

Jeeps ‘R Us

If you know Julie and me, you know we love our Jeep, it’s part of our personal brand. We tweet about it, post pics on Facebook and Instagram and I even have a YouTube channel dedicated to our Jeeping adventures. I guess you could call us brand advocates, fanatics, cult members, whatever you prefer. Jeep was pretty excited when they found out we were married, they got two for the price of one. As we began to tell our friends, the typical response was “of course Jeep wants you to do this.” [Read more…]

Visual Storytelling – Infographic

Visual Storytelling Infographic

Again with the images?

Last week we shared an infographic that illustrated the importance of using images in your content that we hope you found helpful. As we were browsing the web searching for another infographic to share this week we came across another one about the importance of using images. At first we were hesitant to share it since it was so similar to last week’s post. But after thinking about it, we decided it was share-worthy, and that there is no way to over-emphasize the importance of visual storytelling when it comes to your brand’s social content. So without further ado, we bring you this week’s social media infographic.

Some key stats about visual storytelling:

  • On Facebook’s Top Ten Brand Pages, photos and videos drive the most engagement
  • Instagram is on pace to reach 100 million users faster than Facebook did
  • Four out of Ten Tumblr posts are photos
  • 10o million users interact socially with videos on YouTube weekly
  • Photos and videos on Pinterest refer more web traffic than Twitter, StumbleUpon, LinkedIn and Google+

For more interesting and helpful statistics, check out the infographic.

 

Visual Storytelling - Infographic

 

What brands have you seen use visual storytelling well? Post a link and share the visual love.

 

 

A Picture Is Worth A Thousand Bucks? (Infographic)

Yeah, we all know that a picture is worth a thousand words, but it may also be worth a thousand bucks. If you’ve been reading the rm2g blog for any length of time you know that using images in your digital content is important. Today’s infographic helps illustrate just how important it is for everything from grabbing your customer’s attention to closing that thousand dollar sale.

Some key info:

  • Pinterest is the 3rd most popular social network with a focus on sharing images
  • Facebook just spent a gazillion dollars on Instagram because they know how important images are (okay, so it was actually only $1 billion)
  • Articles containing relevant images have 94% more views
  • 60% say images in local searches grab their attention
  • 67% of consumers say the quality of the product image is very important

Check out the infographic below and let us know what you think.

 

 

It's All About the Images Infographic