The 4 Most Common Types of Facebook Page Promotions

If you manage the social media presence for a small business or a non-profit you might not be aware of the 4 types of Facebook Page promotions that are most commonly used to engage fans. Today’s infographic gives you a quick snapshot of four different types of Facebook Page promotions and how they work.

Just remember, Facebook does have guidelines as to how you run promotions on your page so be sure to check those out and make sure you are in compliance. [Read more…]

What Brands Post vs What Fans Like – Facebook Infographic

When it comes to Facebook Pages brands tend to prefer sharing links versus other types of content. The problem is fans typically don’t engage with links, and engagement is the key to success on Facebook. What do fans want? ┬áCheck out this Facebook Infographic that our friend and reader Wendy Lewis sent to us.

 

Using photos and videos are by far the best way to get fans to engage on your page. What creative ways are you utilizing photos and videos on your Facebook Page.

Facebook Timeline for Pages is Here

 

Ready or not, Facebook is set to roll out the new Timeline feature for Pages. Page Admins were notified today that the new feature is available for preview and early release for their pages, with an official full rollout for all pages coming March 30. Here is a quick run-down of the features, changes and some of my initial thoughts about Timeline for Pages.

 

Cover Photo

This works just like the cover photo on your personal page and is a great opportunity to highlight your brand. The large banner across the top is prime real estate and a great opportunity to feature products, your logo – whatever you think is best. The photo needs to be at least 399 pixels wide (the ideal size is 851×315 pixels) and per Facebook guidelines it may not contain price or purchase information, contact info (website address, email, physical address or anything that would go in the about section). This photo is obviously public. I will be playing with this area on our page and being intentional about taking some photos that fit well in these dimensions.

Profile Photo

Just like your personal profile photo, this is the image that shows up in the news feed of your fans. Choose a square image at least 180 pixels for best results.

Views and Apps

This is the area where your photos, videos, map or any other apps and views for you page are found. Facebook will automatically show four views here, you can add up to a total of twelve, and the rest will be available in a drop down menu. The photo app will always appear first, but Facebook encourages you to highlight what you think are the most important apps by rearranging them. [Read more…]