Social Media Blunders

 

It Only Takes a Moment

Social media blunders only take a momentary lapse of judgment. A snarky reply to a follower, a tweet from the wrong account or a poor attempt at humor. With the press of the enter button the entire social media world could be in an uproar.

It Can Happen To Anyone

Businesses, celebrities, politicians — no one is exempt. Anyone can make this mistake. And once it happens how you respond is critical. With a great strategy and a little honesty you can take an embarrassing situation and turn it into something positive.

Examples of Social Media Blunders

Check out today’s infographic from MDG Advertising to see some of the most infamous social media blunders from the past few years. The blunders of Ashton Kutcher, Anthony Weiner, Kenneth Cole, Ragu and the American Red Cross can serve as lessons for everyone using social media personally or professionally. [Read more…]

Facebook’s Scheduled Posts – Five Things You Need To Know

Facebook's Scheduled Posts

Scheduled Posts Are Available For All Page Mangers

In case you missed the news earlier this summer, Facebook has given page managers the option of scheduling posts right from your page. You no longer have to rely on a third party solution like HootSuite or Buffer. If you haven’t been using any tools to schedule posts you may not be sure what the benefits are. Well, if you’re anything like us or our clients, you’re pretty busy. You might not have time to check in and update your page several times throughout the day. So you post occasionally, hoping to get your content in front of your customers. But your customers may not be on Facebook when you are. So between your lack of time and the timing of your posts, you may be missing them. Scheduled posts allow you to create all your posts at once and send them out at different times when your audience is most likely to see them.
 

If you aren’t already taking advantage of this, here are five things you need to know about Facebook’s scheduled posts.

 
 

#1 Scheduling posts for your Facebook Page is easy

First you need to create a new post, just like you would if you were posting it now. Once you have the post ready, click on the little clock symbol in the bottom left corner of the post. Here you can add a year, month, day, hour and minute (though you are only given ten minute increments to choose from). You can schedule up to 6 months into the future, but I’m not really sure if that would be beneficial. Once you have the time set, just click the schedule button and you’re all set.

Facebook's Scheduled Posts

 

#2 You can always go back and edit your scheduled posts

If you realize you made a mistake, or something has changed and you need to edit a pos,t Facebook makes that pretty easy. From your Admin Panel you click on Edit Page and then Use Activity Log. Select the post you want to edit or delete and your ready to go.
 

#3 There are certain types of posts you can schedule

There are certain types of posts that Facebook lets you schedule, such as Status Updates, Links, Photos, Videos, and YouTube links. All of these will appear on your timeline and in your fans’ news feeds just like you manually posted them.
 

#4 There are certain types of posts you can’t schedule

However, there are certain types of content you can’t schedule. Questions, offers, events, and albums fall into this category. And your scheduled posts won’t automatically post to Twitter if you have that set up. (If you do, please turn it off – Facebook and Twitter are different animals and need you to feed them different types of content. Perhaps that is for another post.)
 

#5 Don’t forget your scheduled posts

In the busyness of your day, don’t forget that you have scheduled content going out to your fans. Check your page when you have a few minutes during the day and respond to any fan comments. And an impromptu post with something that just happened is always a welcome addition to your scheduled content.
 

Everyone can benefit from Facebook’s scheduled posts

It doesn’t matter if you’ve never scheduled a post, or you’ve been using a third party app,  there are definitely some advantages to using Facebook’s scheduled posts. It’s a great time saver that allows you to get content out multiple times a day without being tied to your screen. And, it allows you to get that content out when your fans are most active online. Experiment with when you post and check your Facebook Insights to see what type of content and what timing is working best for you.

Are you using scheduled posts? If so, have you noticed a difference in fan engagement?

 

 

A Picture Is Worth A Thousand Bucks? (Infographic)

Yeah, we all know that a picture is worth a thousand words, but it may also be worth a thousand bucks. If you’ve been reading the rm2g blog for any length of time you know that using images in your digital content is important. Today’s infographic helps illustrate just how important it is for everything from grabbing your customer’s attention to closing that thousand dollar sale.

Some key info:

  • Pinterest is the 3rd most popular social network with a focus on sharing images
  • Facebook just spent a gazillion dollars on Instagram because they know how important images are (okay, so it was actually only $1 billion)
  • Articles containing relevant images have 94% more views
  • 60% say images in local searches grab their attention
  • 67% of consumers say the quality of the product image is very important

Check out the infographic below and let us know what you think.

 

 

It's All About the Images Infographic

5 Lessons Learned From Failed Blogging Attempts

Failed Blogging Attempts

Hello, My name is Julie and I have multiple failed blogging attempts. Please don’t hold this confession against me. I am using my past failed blogging attempts to help you. In spite of my past failures, I know that blogging is important. I just got sloppy and distracted and gave up.

Here is how it all broke down…

After my second attempt at blogging fizzled out, I took a long leave of absence. It was stressing me out and I was frustrated with the direction my  blog was going. I vowed I wouldn’t come back. Then, this Spring I did something I often do—I remembered why one of my personal mottos is “Never say never.”

I jumped back in with a plan. Here is what I discovered through these failed blogging attempts, and hopefully my lessons learned can help you too.

  1. I finally registered my own personal domain. I wanted to be serious and I realized having wordpress, blog spot or blogger in my URL wasn’t communicating I was serious to my readers or myself. It’s not hard to purchase and register a domain and set up a blog. Go do this now. (Here’s a link to a screen cast by Michael Hyatt on “How To Launch A Self-Hosted WordPress Blog in 20 Minutes or Less
  2. I’m not a great writer. I know this about myself. But, I am a communicator. I realized that in my previous attempts I used way tooooooo much text. A picture is worth a 1000 words. And since I try to keep my blog posts between 300-500 words, I started using them. I even use an occasional video. I realized that my wall of text was scaring people away. I should have known better. I rarely read a full blog post if it doesn’t have pictures. [Read more…]

Three Ways to Turn a Negative Review into a Big Problem

Today we welcome back guest blogger Sarah Warren to the rm2g blog.  Sarah is a graduate of Baylor University, the University of Oklahoma and Focus Leadership Institute. She lives in Norman, Oklahoma where she does public relations for a university by day and owns Swoon Designs, a custom invitation business, by night. In her free time, she enjoys spending time with her husband, learning about new media, watching cheesy movies, and cooking gluten-free meals. Connect with Sarah on Twitter  @swoonsarah

Three stories, all true:

  1. A popular blogger with a new book gets on her Facebook fan page to tell her thousands of fans that someone has written a negative review about her book online, and she’s counting on her fans to correct her low rating.  The fans ravenously attack the negative reviewer (whose review was negative but fair) on the book’s review section on Amazon.com.  They cuss out the reviewer and dare anyone else to write a negative review.  The blogger is meanwhile cheering them on from her Facebook fan page.
  2. I go to a salon, uncharacteristically arriving 10 minutes late.  In a moment straight out of Pretty Women, the beautician loudly and publically throws me out of the salon.  Being a social media pro, I write a negative review on a review site.  A few weeks later, I find there are suddenly positive reviews for that specific beautician on the review site and the salon’s Facebook fan page.  These reviews purposefully counter my negative review.
  3. I go to a conference for public relations professionals.  Among my colleagues is someone from an organization notorious for secrecy and censorship.  He repeatedly asks the speakers how to best censor social media and is baffled when the answer is “you don’t”.

How do you manage your fans?  You can ask them to fight for you.  Similarly, you can ask friends and loyal customers to challenge negative comments and reviewers.  Or you can censor your fans’ negative comments and viewpoints.  I think those are all pretty bad ideas. [Read more…]

Social Media is Going Corporate (Infographic)

Social media is constantly changing and expanding. Today’s infographic takes a look at how social media is going corporate and how businesses are blogging, tweeting, pinning and posting to connect with their customers.

Some interesting highlights:

  • 94% of corporations use some type of social media
  • 85% agree that social meda has given them more exposure
  • 76% plan to increase their use of YouTube and other social video channels
  • 74% have seen an increase in web traffic with as little as six hours per week of social media use

Take look at the full infographic and let us know what you think?

[Read more…]

Dutch Bros. – It’s Not About The Coffee, It’s About The Brand

If you’ve ever been to Dutch Bros. you know it’s not about the coffee, it’s about the brand experience. The coffee is fine, but that ins’t what makes thousands of people loyal, raving fans of the drive through coffee stands. Dutch Bros. knows who they are, why they exists and is committed to living out those values. And it is this commitment that quickly turns first time visitors into repeat customers and brand advocates.

 

[Read more…]

Why People Unfollow You On Twitter

Everyone who has used the service has probably wondered at some point why people unfollow you on Twitter. Well, wonder no more. Perhaps one of these 15 common causes for losing followers is the culprit.

Some of the top behaviors that cause the loss of Twitter followers are:

  • Too much Twittering about the Twittersphere – slow down, your keyboard is on fire.
  • That’s an iPad, not a mirror – it’s not all about you.
  • While some may consider it a delicacy, Spam is a leading way to lose followers

Check out the infographic for more of the top reasons people unfollow you on twitter.

 

What behaviors make you unfollow someone on Twitter? What would you add to the list?

Thanks to Marketing Tech Blog and DK New Media for the infographic.

Everything I Needed to Know About Social Media I Learned From My Mom

With Mother’s Day coming up we thought we would give a little shout out to those ladies who steered dragged us down the right path of life. So many life lessons our moms taught us growing up apply to the digital space. In fact pretty much everything I needed to know about social media I learned from my mom.

This mama would like to translate some of those mom lessons to the digital world:

1. Don’t have a potty mouth.

When you use profanity, it usually makes you look less intellegent. Sure there may be times when a expletive slips through or you use it to emphasize a point. But don’t allow your Twitter stream to become a profanity laced rant. It’s tacky and unprofessional. I don’t care how young or how old you are. Sure you want to be authentic, to be yourself, but keep it in check. You only get one chance to make a first impression.  [Read more…]

Sometimes the Craziest Ideas are the Best Ones in Social Media

Asking Crazy Questions

Last month I was sitting in my favorite Starbucks thinking through several conversations and events that had happened recently and I began asking some crazy questions.

  • What if I could use social media to get in shape? Not using an app that posted my weight to Facebook and Twitter, but in a way that motivated me to push through hard days because there was a community watching.
  • What if I could motivate others to join me as I made some lifestyle changes, and they made changes in their diet and began to exercise?
  • How cool would it be to do this with a group of people locally and around the world?
  • And what if I could find a trainer who would partner with me and buy into the idea that social is important for not only business but fitness?
  • What would it look like for Rocky Mountain Media Group to partner with a gym or trainer and use social media to tell the story of getting healthy?

Leads To Crazy Ideas

As I began to ask these questions, a crazy idea began to take shape. I would need to set some crazy goals and make some drastic lifestyle changes. There would be accountability — with blog readers, with those joining me on this adventure, and with the trainer who committed to this crazy idea. I started making a few phone calls to see if I was insane.

And Crazy Social Media Answers

After talking to Julie and a couple of friends I sent a message to my friend Ed who owns Ed’s Gym here in Colorado Springs to see what he thought of the idea. He loved it and wanted in. We brainstormed ways to use the social media skills of Rocky Mountain Media Group and Ed’s expertise in nutrition and fitness to make the crazy idea a reality. On Jan 8 we launched JeffsCrazyIdea.com as a home base for the project. Using the blog and the TrainAtEds.com home page as well as Facebook, Twitter and Google+ we announced the plan and invited others to join in. I’ve been amazed at the support and participation levels and we’re only two weeks into the project. A few of my social media friends here locally heard about the idea and have signed up and are training at Ed’s along with me.

We definitely decided to be creative in how we would use social media to promote Ed’s Gym. But telling a story and inviting the audience to participate is powerful. I believe in Ed and what he is doing, and love sharing that with others. Social media is allowing us to share this story of making healthy lifestyle changes with thousands of people, all in the framework of the nutrition and fitness training I am receiving at Ed’s Gym. I invite you to follow along as this case study in social media for small business unfolds. We’ll be posing some thoughts from Ed down the road, sharing his perspective on how this impacted his business.

What’s Your Crazy Idea?

When it comes to social media and your business, are you broadcasting the same old information, or are you telling a story and inviting your customers into an experience? Or better yet, are you providing opportunities for your customers to tell your story for you? What crazy idea could jump start a social media campaign for your brand?