Saturday Social Media Summary – LinkedIn, Klout and Influencers


It’s not everyday you get to start off a blog post quoting a David Bowie song, but we just couldn’t resist. Lately we’ve taken a break from the old rm2g blog. Partly because we’ve been traveling a little more and partly because we wanted to spend some time re-evaluating our strategy. It’s always good to step back and look at where you are, how you got there and revisit the direction you are wanting to go next. Having done that, we’ve decided that there are some changes we want to make and one of those is that we want to provide you with a weekly social media summary that highlights some of the biggest news in the social media world.

Each week the social media summary will cover 3 stories from the previous week. Most weeks we will highlight 2 stories straight from the social media channels themselves. This week we’re looking at LinkedIn’s new profiles and Klout’s incorporation of Perks on mobile. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by the great folks over at Social Media Examiner where they share some great ways to find influential people with social media.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.


Social Media Summary 10-20-12

LinkedIn Introduces New Profiles

Social Media Summary - LinkedIn Announces New Profiles

LinkedIn announced the roll-out of new user profiles that are designed to make it easier to tell your professional story, to discover people and opportunities, and to engage your network. If you want to be one of the first to get the new look, you can sign up at You can also check out this video of the press event where the new profiles we announced and demoed. [Read more…]

Personal Branding and Social Media

If you aren’t thinking about personal branding and social media it’s time to start. Social media has the power to connect  you with thousands of people daily, and each interaction is an impression about who you are — what your personal brand is. Knowing how all of your social activity works together, and what your brand message is is important in presenting a clear personal brand to potential clients, partners, employers or employees.

Some of the highlights of today’s infogrpahic on personal branding and social media are:

  • Facebook – Add milestones and experiences that futther enchace your image
  • LinkedIn – Keep your profile current
  • Twitter – Search for your interests and join conversations in real time
  • Google+ – Content shared in Google+ shows up in Google search results, so make sure it is positive
  • Klout – Tells you areas where it thinks you are influential in the social space
  • – Create a personal landing page [Read more…]

The State of Social Media – Infographic

If a picture is worth a thousand words, what is a picture with words worth?

Some interesting stats from today’s infographic:

  • B2C Facebook results are 30% above average on Sundays. As a small business are you monitoring Facebook on the weekends?
  • 95% of Facebook wall posts are not answered by brands. Are you engaging with your customers and fans? If not, why are you on Facebook?
  • There are more than 3,500,000,000 pieces of content shares each week on Facebook. There is a lot of junk being shared, make sure your content isn’t part of that category.
  • Tweets last up to 67 times longer for users with higher Klout scores. Don’t know what Klout is? You better find out. (While I’m not a huge Klout fan, many people are and rely on the service)
  • Want to be retweeted – be interesting and funny. But don’t ask for a retweet.
  • 1/3 of respondents said that they would prioritize social media freedom, device flexibility, and work mobility over salary in accepting a job offer. It’s no longer a “Show me the money” world, especially with the younger generation.
  • Of the 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. That’s just weird — and a bit disturbing.
  • Only 12% of social media opinions about American Airlines were positive. Someone has a lot of work to d0 and a little social media customer service would go a long way.
  • 56% of college students said if offered a job from a company that banned access to social media they would not accept, or find a way to circumvent corporate policy. What is your policy on social media for employees? If you have banned it at work – how are they getting around your policy? Is it time to rethink your position?


Which stat from the infographic did you find most interesting or surprising?