Social Media Blunders

 

It Only Takes a Moment

Social media blunders only take a momentary lapse of judgment. A snarky reply to a follower, a tweet from the wrong account or a poor attempt at humor. With the press of the enter button the entire social media world could be in an uproar.

It Can Happen To Anyone

Businesses, celebrities, politicians — no one is exempt. Anyone can make this mistake. And once it happens how you respond is critical. With a great strategy and a little honesty you can take an embarrassing situation and turn it into something positive.

Examples of Social Media Blunders

Check out today’s infographic from MDG Advertising to see some of the most infamous social media blunders from the past few years. The blunders of Ashton Kutcher, Anthony Weiner, Kenneth Cole, Ragu and the American Red Cross can serve as lessons for everyone using social media personally or professionally. [Read more…]

Social Media at Work (Infographic)

Professional Use of Social Media at Work

It’s Not Personal

Did you know that only slightly more than 1 in 10 people use social media at work for personal reasons? Or, that the Brits are more social at work than Americans?

Size Does Matter

Today’s infographic is a glance at the data from an Appirio survey of 300 employees and managers at both US and UK companies. It reveals that employees and managers both view and use social media at work differently. It also shows that the size of your company shapes where users think social media will have the greatest impact.

Key Points

  • 50% of all adults visit a social networking site at least montlhy
  • Social recruiting on LinkedIn makes up 39% of professional use of social networks
  • 10% of UK companies are using more than 4 social tools compared to only 5% of US companies
  • Small companies see social media primarily as a way to attract more customers. Large companies view social media as a way to engage and serve existing customers.
  • 43% of managers and 33% of employees say their company should invest more in social enterprise
  • Only 2% of US respondents say their company uses tools to listen on social networks

The State of Social Media at Work

State of Social Media At Work Infographic

Do you use social media at work as part of your job? If so, do these statistics reflect your company’s view of social media?

Who’s Faking It? (Infographic)

Who’s Faking It?

Buying fake Twitter followers has been in the news a lot lately, mostly thanks to the election process and a new app from Status People that let’s you find out who’s faking it.  We actually first posted about the fake follower issue here on the blog back on Aug. 15. This week we found this interesting infographic and decided to make it our Friday Infographic here on the blog.

You Might Be Surprised by Who’s Faking It

  • The earliest fake account dates back to Jan 15, 2007Over 11,000 Twitter users have purchased more than 72,000 fake followers
  • Those celebrities with huge Twitter followings, probably padded with fake accounts
  • Politicians are right behind the celebrities when it comes to fake followers
  • Surprisingly, some of the top social networks have hug fake followings on Twitter
  • It can cost anywhere from $2-$55 for 1000 fake followers

Who's Faking it on Twitter?

The Real Cost of Fake Followers

While many people are buying fake followers to boost their numbers for various reasons, they are obviously missing the point of social media. Fake followers aren’t sharing your idea or buying your product. And the level of trust your customer or client has in you will almost certainly suffer when thy find out you’re a fake. So play it smart. Build your following the old fashioned way, with a great product, excellent customer service that gives your real fans something to talk about.

Would you buy fake followers if you though it would boost your online image?

Visual Storytelling – Infographic

Visual Storytelling Infographic

Again with the images?

Last week we shared an infographic that illustrated the importance of using images in your content that we hope you found helpful. As we were browsing the web searching for another infographic to share this week we came across another one about the importance of using images. At first we were hesitant to share it since it was so similar to last week’s post. But after thinking about it, we decided it was share-worthy, and that there is no way to over-emphasize the importance of visual storytelling when it comes to your brand’s social content. So without further ado, we bring you this week’s social media infographic.

Some key stats about visual storytelling:

  • On Facebook’s Top Ten Brand Pages, photos and videos drive the most engagement
  • Instagram is on pace to reach 100 million users faster than Facebook did
  • Four out of Ten Tumblr posts are photos
  • 10o million users interact socially with videos on YouTube weekly
  • Photos and videos on Pinterest refer more web traffic than Twitter, StumbleUpon, LinkedIn and Google+

For more interesting and helpful statistics, check out the infographic.

 

Visual Storytelling - Infographic

 

What brands have you seen use visual storytelling well? Post a link and share the visual love.

 

 

A Picture Is Worth A Thousand Bucks? (Infographic)

Yeah, we all know that a picture is worth a thousand words, but it may also be worth a thousand bucks. If you’ve been reading the rm2g blog for any length of time you know that using images in your digital content is important. Today’s infographic helps illustrate just how important it is for everything from grabbing your customer’s attention to closing that thousand dollar sale.

Some key info:

  • Pinterest is the 3rd most popular social network with a focus on sharing images
  • Facebook just spent a gazillion dollars on Instagram because they know how important images are (okay, so it was actually only $1 billion)
  • Articles containing relevant images have 94% more views
  • 60% say images in local searches grab their attention
  • 67% of consumers say the quality of the product image is very important

Check out the infographic below and let us know what you think.

 

 

It's All About the Images Infographic

Twitter 101 – Back To The Basics (Infographic)

Today we share some tips from the Twitter 101 course because some of our readers are new to Twitter, and for the rest of you it’s always good to go back to the basics.

Key Twitter 101 Principles:

  • Complete your bio
  • Share your smile
  • Use the #Hashtag
  • Be interested and interesting
  • Be yourself
  • If someone mentions you, respond
  • Promote others way more than yourself
  • Share your expertise
  • A pic is worth more than 140 characters
  • Don’t let the intern manage your Twitter account
  • Ask for help

 

Twitter Tips Infographic  Infographic created by Cheryl Lawson for Party Aficionado .

 

What Twitter 101 tips would you add to the infographic?

Moms Like Brands on Social Media (Infographic)

It should come as no surprise that moms like brands on social media. In fact, moms as a group are the most likely demographic to connect with brands in the social space. A recent report by Burst Media revealed some interesting statistics about how people interact with brands on social meda. For example:

  • 76 % of those surveyed said they visit social media sites such as Facebook, Twitter, Pinterest, LinkedIn, and Foursquare.
  • Women are more active than men.  Almost 1/2 of the women report visiting a social site multiple times a day versus just over 1/3 of men.
  • Nearly 1/2 of people follow brands online
  • 2/3 said they were influenced by a brand mention from a blogger. That number is higher for 18-34 year olds and moms.
  • 1/4 are more likely to follow a brand because of a socially enabled online ad.
  • Brands have long known the importance of reaching moms, and it is even more important in todays connected world. [Read more…]

How Much Content Is Too Much? (Infographic)

Data overload?

We live in a world that is overflowing with data. One report indicated we create as much content every 48 hours as that created from the beginning of the world until 2003. That is just mind blowing when you stop and think about it. At some point it is reasonable to ask “How much content is too much?”  Some would say we are well past the too much mark, others would agree we’re just getting started.

Today’s infographic takes those 48 hours of content creation, breaks them down and gives us a snapshot to see what happens every 60 seconds.

Each minute:

  • YouTube users upload 48 hours of new video
  • Facebook users share 684,478 pieces of contnet
  • Apple receives 47,000 app downloads
  • Brands recieve 34,722 likes on Facebook
  • Instagram users share 3,600 photos
  • Wordpres users publish 347 new blog posts [Read more…]

Social Media is Going Corporate (Infographic)

Social media is constantly changing and expanding. Today’s infographic takes a look at how social media is going corporate and how businesses are blogging, tweeting, pinning and posting to connect with their customers.

Some interesting highlights:

  • 94% of corporations use some type of social media
  • 85% agree that social meda has given them more exposure
  • 76% plan to increase their use of YouTube and other social video channels
  • 74% have seen an increase in web traffic with as little as six hours per week of social media use

Take look at the full infographic and let us know what you think?

[Read more…]

Personal Branding and Social Media

If you aren’t thinking about personal branding and social media it’s time to start. Social media has the power to connect  you with thousands of people daily, and each interaction is an impression about who you are — what your personal brand is. Knowing how all of your social activity works together, and what your brand message is is important in presenting a clear personal brand to potential clients, partners, employers or employees.

Some of the highlights of today’s infogrpahic on personal branding and social media are:

  • Facebook – Add milestones and experiences that futther enchace your image
  • LinkedIn – Keep your profile current
  • Twitter – Search for your interests and join conversations in real time
  • Google+ – Content shared in Google+ shows up in Google search results, so make sure it is positive
  • Klout – Tells you areas where it thinks you are influential in the social space
  • About.me – Create a personal landing page [Read more…]