Facebook’s Scheduled Posts – Five Things You Need To Know

Facebook's Scheduled Posts

Scheduled Posts Are Available For All Page Mangers

In case you missed the news earlier this summer, Facebook has given page managers the option of scheduling posts right from your page. You no longer have to rely on a third party solution like HootSuite or Buffer. If you haven’t been using any tools to schedule posts you may not be sure what the benefits are. Well, if you’re anything like us or our clients, you’re pretty busy. You might not have time to check in and update your page several times throughout the day. So you post occasionally, hoping to get your content in front of your customers. But your customers may not be on Facebook when you are. So between your lack of time and the timing of your posts, you may be missing them. Scheduled posts allow you to create all your posts at once and send them out at different times when your audience is most likely to see them.

If you aren’t already taking advantage of this, here are five things you need to know about Facebook’s scheduled posts.


#1 Scheduling posts for your Facebook Page is easy

First you need to create a new post, just like you would if you were posting it now. Once you have the post ready, click on the little clock symbol in the bottom left corner of the post. Here you can add a year, month, day, hour and minute (though you are only given ten minute increments to choose from). You can schedule up to 6 months into the future, but I’m not really sure if that would be beneficial. Once you have the time set, just click the schedule button and you’re all set.

Facebook's Scheduled Posts


#2 You can always go back and edit your scheduled posts

If you realize you made a mistake, or something has changed and you need to edit a pos,t Facebook makes that pretty easy. From your Admin Panel you click on Edit Page and then Use Activity Log. Select the post you want to edit or delete and your ready to go.

#3 There are certain types of posts you can schedule

There are certain types of posts that Facebook lets you schedule, such as Status Updates, Links, Photos, Videos, and YouTube links. All of these will appear on your timeline and in your fans’ news feeds just like you manually posted them.

#4 There are certain types of posts you can’t schedule

However, there are certain types of content you can’t schedule. Questions, offers, events, and albums fall into this category. And your scheduled posts won’t automatically post to Twitter if you have that set up. (If you do, please turn it off – Facebook and Twitter are different animals and need you to feed them different types of content. Perhaps that is for another post.)

#5 Don’t forget your scheduled posts

In the busyness of your day, don’t forget that you have scheduled content going out to your fans. Check your page when you have a few minutes during the day and respond to any fan comments. And an impromptu post with something that just happened is always a welcome addition to your scheduled content.

Everyone can benefit from Facebook’s scheduled posts

It doesn’t matter if you’ve never scheduled a post, or you’ve been using a third party app,  there are definitely some advantages to using Facebook’s scheduled posts. It’s a great time saver that allows you to get content out multiple times a day without being tied to your screen. And, it allows you to get that content out when your fans are most active online. Experiment with when you post and check your Facebook Insights to see what type of content and what timing is working best for you.

Are you using scheduled posts? If so, have you noticed a difference in fan engagement?



A Picture Is Worth A Thousand Bucks? (Infographic)

Yeah, we all know that a picture is worth a thousand words, but it may also be worth a thousand bucks. If you’ve been reading the rm2g blog for any length of time you know that using images in your digital content is important. Today’s infographic helps illustrate just how important it is for everything from grabbing your customer’s attention to closing that thousand dollar sale.

Some key info:

  • Pinterest is the 3rd most popular social network with a focus on sharing images
  • Facebook just spent a gazillion dollars on Instagram because they know how important images are (okay, so it was actually only $1 billion)
  • Articles containing relevant images have 94% more views
  • 60% say images in local searches grab their attention
  • 67% of consumers say the quality of the product image is very important

Check out the infographic below and let us know what you think.



It's All About the Images Infographic

Twitter 101 – Back To The Basics (Infographic)

Today we share some tips from the Twitter 101 course because some of our readers are new to Twitter, and for the rest of you it’s always good to go back to the basics.

Key Twitter 101 Principles:

  • Complete your bio
  • Share your smile
  • Use the #Hashtag
  • Be interested and interesting
  • Be yourself
  • If someone mentions you, respond
  • Promote others way more than yourself
  • Share your expertise
  • A pic is worth more than 140 characters
  • Don’t let the intern manage your Twitter account
  • Ask for help


Twitter Tips Infographic  Infographic created by Cheryl Lawson for Party Aficionado .


What Twitter 101 tips would you add to the infographic?

How To Change Your Facebook Custom URL

Until recently Facebook only allowed you to set a custom URL for your personal profile and a page once, after you selected it there was no way to change your Facebook custom URL. There were stories of some successfully contacting a sympathetic soul at Facebook and getting the URL changed, but it was a long shot.

All that has changed, at least a little. Facebook has allowed you one more chance to get your custom URL right, both for your Facebook Page and for your personal profile. This one-time change can be made right from your account, no need to try to contact the powers that be at Facebook. So if you aren’t happy with your original choice, or if your brand has changed, follow these step-by-step instructions to make the change. [Read more…]

Three Ways to Turn a Negative Review into a Big Problem

Today we welcome back guest blogger Sarah Warren to the rm2g blog.  Sarah is a graduate of Baylor University, the University of Oklahoma and Focus Leadership Institute. She lives in Norman, Oklahoma where she does public relations for a university by day and owns Swoon Designs, a custom invitation business, by night. In her free time, she enjoys spending time with her husband, learning about new media, watching cheesy movies, and cooking gluten-free meals. Connect with Sarah on Twitter  @swoonsarah

Three stories, all true:

  1. A popular blogger with a new book gets on her Facebook fan page to tell her thousands of fans that someone has written a negative review about her book online, and she’s counting on her fans to correct her low rating.  The fans ravenously attack the negative reviewer (whose review was negative but fair) on the book’s review section on Amazon.com.  They cuss out the reviewer and dare anyone else to write a negative review.  The blogger is meanwhile cheering them on from her Facebook fan page.
  2. I go to a salon, uncharacteristically arriving 10 minutes late.  In a moment straight out of Pretty Women, the beautician loudly and publically throws me out of the salon.  Being a social media pro, I write a negative review on a review site.  A few weeks later, I find there are suddenly positive reviews for that specific beautician on the review site and the salon’s Facebook fan page.  These reviews purposefully counter my negative review.
  3. I go to a conference for public relations professionals.  Among my colleagues is someone from an organization notorious for secrecy and censorship.  He repeatedly asks the speakers how to best censor social media and is baffled when the answer is “you don’t”.

How do you manage your fans?  You can ask them to fight for you.  Similarly, you can ask friends and loyal customers to challenge negative comments and reviewers.  Or you can censor your fans’ negative comments and viewpoints.  I think those are all pretty bad ideas. [Read more…]

Why People Unfollow You On Twitter

Everyone who has used the service has probably wondered at some point why people unfollow you on Twitter. Well, wonder no more. Perhaps one of these 15 common causes for losing followers is the culprit.

Some of the top behaviors that cause the loss of Twitter followers are:

  • Too much Twittering about the Twittersphere – slow down, your keyboard is on fire.
  • That’s an iPad, not a mirror – it’s not all about you.
  • While some may consider it a delicacy, Spam is a leading way to lose followers

Check out the infographic for more of the top reasons people unfollow you on twitter.


What behaviors make you unfollow someone on Twitter? What would you add to the list?

Thanks to Marketing Tech Blog and DK New Media for the infographic.

Everything I Needed to Know About Social Media I Learned From My Mom

With Mother’s Day coming up we thought we would give a little shout out to those ladies who steered dragged us down the right path of life. So many life lessons our moms taught us growing up apply to the digital space. In fact pretty much everything I needed to know about social media I learned from my mom.

This mama would like to translate some of those mom lessons to the digital world:

1. Don’t have a potty mouth.

When you use profanity, it usually makes you look less intellegent. Sure there may be times when a expletive slips through or you use it to emphasize a point. But don’t allow your Twitter stream to become a profanity laced rant. It’s tacky and unprofessional. I don’t care how young or how old you are. Sure you want to be authentic, to be yourself, but keep it in check. You only get one chance to make a first impression.  [Read more…]

8 Nonprofit Social Media Tips


Here are eight simple tips to help get your nonprofit social media presence off the ground.

1. It Starts At The Top

The CEO, President or Executive Director alone will determine the success of your social media efforts. If the leader buys in and is involved, both personally and professionally for the organization,  there is a better chance of using social media effectively. When the voice of your organization “gets it”, the importance of social media is demonstrated by example. If it isn’t a high enough priority for the head of the organization to be involved, it won’t be a high priority for anyone else either. This means that it won’t get the time and effort it takes to be successful.

2. Have A Plan

Determine what you want to accomplish in the social space and develop a plan that will move you towards those goals. I talked about the importance of planning in this post.

3. Find An Expert

Look around your organization and see if there is someone who is familiar with the social media space. I’m not talking about someone who just has a Facebook account. This person should have a working knowledge of several platforms and should spend a significant amount of time using these tools for personal platform building. If you can’t find someone, you may want to look externally for someone to train the team.

4. Pick Your Platforms

All social media platforms weren’t created equal. Start by finding out where your audience is spending their time and energy. Next, look for platforms that support the type of content you plan to create and share. Find 1-3 platforms that allow you to create for and connect with your audience. [Read more…]

7 Steps for Developing an Effective Social Media Strategy

Getting your brand on Facebook, Twitter, or Google+ isn’t a social media strategy. Yet, for some small businesses and non-profits, slapping the Facebook and Twitter logo on their website and  in the window is the extent of their plan. Sure, they put up a few posts now and then, when they have time, and they’re wondering why they aren’t experiencing the benefits they’ve heard about. They haven’t found engaged customers, let alone an impact on the bottom line, and they are becoming frustrated and giving up.

If you find yourself in a similar situation, there are seven steps you need to take toward developing an effective social media strategy.



#1 Observe

One of the biggest benefits of social media is the ability to listen, to get a sense of what is going on in your field and with your customer base. Spend some time looking around to see how your customers are interacting online, and how your competition is utilizing social media. You’ll get a feel for what to expect and for what is possible with social media. [Read more…]

Make LinkedIn Work For You (Infographic)

While Facebook, Twitter and Google Plus seem to get all the attention, LinkedIn is one of the most powerful social networks when it comes to making connections that will impact your career. Whether you are a college student about to graduate, a professional looking to expand your network, or recently unemployed, LinkedIn is an essential tool for finding and making the most of professional opportunities. LinkedIn has something to offer no matter what stage of your career you are currently in. In the infographic below you will find some powerful way to make LinkedIn work for you.

If you are on LinkedIn both Jeff and Julie would love to connect with you. We would also love to connect you with other readers of the blog. Post your LinkedIn link in the comments with a brief bio and let’s get to know each other better.