If you own a small business or run a non-profit you have already heard all the benefits of using social media and why it should be part of your marketing strategy for 2012. Yet, many of you haven’t included it in your plans. Maybe you haven’t bought into the hullaballoo, or maybe you know you need to and just haven’t jumped in. Some of you have even created your profiles, but left them sitting inactive because you didn’t have a strategy on how to utilize them.
If you find yourself in one of those three categories, you probably have given one of these 4 excuses for not using social media.
1 – I Don’t Have Time
I have a business/organization to run, I have sales to make or donations to raise and I don’t have time to be on Facebook all day.
Maintaining an effective social media presence for your small business or organization may take less time than you think, especially if you are strategic about the time you spend online. And remember, you don’t have to do it all. A team approach can be very effective in social media. [Read more...]