The 4 Most Common Types of Facebook Page Promotions

If you manage the social media presence for a small business or a non-profit you might not be aware of the 4 types of Facebook Page promotions that are most commonly used to engage fans. Today’s infographic gives you a quick snapshot of four different types of Facebook Page promotions and how they work.

Just remember, Facebook does have guidelines as to how you run promotions on your page so be sure to check those out and make sure you are in compliance. [Read more…]

A Very Cool Opportunity From Jeep

 

Jeep at Yankee Boy Basin

Yankee Boy Basin in our Jeep

A Very Cool Opportunity

A couple of weeks ago I received a tweet about a very cool opportunity from Jeep that involves two of my passions. At first I was a little skeptical, but after a follow-up tweet it was clear that this wasn’t a friend messing with me, it was for real.



That’s right, Jeep invited me to attend the Laurel Highlands Jeep Jamobree in Pensylvania, all expenses covered, because they consider me a brand advocate. I quickly called Julie to tell her and when she logged in to Twitter she had received the same message.

Jeeps ‘R Us

If you know Julie and me, you know we love our Jeep, it’s part of our personal brand. We tweet about it, post pics on Facebook and Instagram and I even have a YouTube channel dedicated to our Jeeping adventures. I guess you could call us brand advocates, fanatics, cult members, whatever you prefer. Jeep was pretty excited when they found out we were married, they got two for the price of one. As we began to tell our friends, the typical response was “of course Jeep wants you to do this.” [Read more…]

Three Ways to Turn a Negative Review into a Big Problem

Today we welcome back guest blogger Sarah Warren to the rm2g blog.  Sarah is a graduate of Baylor University, the University of Oklahoma and Focus Leadership Institute. She lives in Norman, Oklahoma where she does public relations for a university by day and owns Swoon Designs, a custom invitation business, by night. In her free time, she enjoys spending time with her husband, learning about new media, watching cheesy movies, and cooking gluten-free meals. Connect with Sarah on Twitter  @swoonsarah

Three stories, all true:

  1. A popular blogger with a new book gets on her Facebook fan page to tell her thousands of fans that someone has written a negative review about her book online, and she’s counting on her fans to correct her low rating.  The fans ravenously attack the negative reviewer (whose review was negative but fair) on the book’s review section on Amazon.com.  They cuss out the reviewer and dare anyone else to write a negative review.  The blogger is meanwhile cheering them on from her Facebook fan page.
  2. I go to a salon, uncharacteristically arriving 10 minutes late.  In a moment straight out of Pretty Women, the beautician loudly and publically throws me out of the salon.  Being a social media pro, I write a negative review on a review site.  A few weeks later, I find there are suddenly positive reviews for that specific beautician on the review site and the salon’s Facebook fan page.  These reviews purposefully counter my negative review.
  3. I go to a conference for public relations professionals.  Among my colleagues is someone from an organization notorious for secrecy and censorship.  He repeatedly asks the speakers how to best censor social media and is baffled when the answer is “you don’t”.

How do you manage your fans?  You can ask them to fight for you.  Similarly, you can ask friends and loyal customers to challenge negative comments and reviewers.  Or you can censor your fans’ negative comments and viewpoints.  I think those are all pretty bad ideas. [Read more…]

Social Media for Small Business – Interview with Rob Pieper from Poppy’s Pizza

Last week I had the privilege of interviewing my friend Rob Pieper about how he is using social media for small business. Rob is the owner of Poppy’s Pizza and Grill in the beautiful Colorado mountain town of Estes Park. I feel like I can’t post this without also giving a shout out to his wife Julie, who runs Mama Rose’s right next door. In addition to running two of the best restaurants in Estes Park, both Rob and Julie are highly involved in giving back to the community. They use social media to not only connect with their customers, but to share the story of Estes Park, encouraging  their followers and friends to make the pilgrimage back up the mountain to one of the loveliest places on earth. [Read more…]

How To Get More Clicks On Your Tweets

If you aren’t getting many clicks on your Tweets, here are a few ideas to help.

  • Make your tweets longer, between 120-130 characters (This also leaves enough room for your audience to retweet you)
  • Put the link early in the tweet – about 1/4 of the way through
  • Don’t put links in every tweet and space those that have them out
  • Choose your words carefully, and use action verbs
  • More links are clicked on Friday, Saturday and Sunday
  • Afternoon have higher click-through-rates than mornings

 

 

What types of tweets are you seeing the most clicks on?

Sometimes the Craziest Ideas are the Best Ones in Social Media

Asking Crazy Questions

Last month I was sitting in my favorite Starbucks thinking through several conversations and events that had happened recently and I began asking some crazy questions.

  • What if I could use social media to get in shape? Not using an app that posted my weight to Facebook and Twitter, but in a way that motivated me to push through hard days because there was a community watching.
  • What if I could motivate others to join me as I made some lifestyle changes, and they made changes in their diet and began to exercise?
  • How cool would it be to do this with a group of people locally and around the world?
  • And what if I could find a trainer who would partner with me and buy into the idea that social is important for not only business but fitness?
  • What would it look like for Rocky Mountain Media Group to partner with a gym or trainer and use social media to tell the story of getting healthy?

Leads To Crazy Ideas

As I began to ask these questions, a crazy idea began to take shape. I would need to set some crazy goals and make some drastic lifestyle changes. There would be accountability — with blog readers, with those joining me on this adventure, and with the trainer who committed to this crazy idea. I started making a few phone calls to see if I was insane.

And Crazy Social Media Answers

After talking to Julie and a couple of friends I sent a message to my friend Ed who owns Ed’s Gym here in Colorado Springs to see what he thought of the idea. He loved it and wanted in. We brainstormed ways to use the social media skills of Rocky Mountain Media Group and Ed’s expertise in nutrition and fitness to make the crazy idea a reality. On Jan 8 we launched JeffsCrazyIdea.com as a home base for the project. Using the blog and the TrainAtEds.com home page as well as Facebook, Twitter and Google+ we announced the plan and invited others to join in. I’ve been amazed at the support and participation levels and we’re only two weeks into the project. A few of my social media friends here locally heard about the idea and have signed up and are training at Ed’s along with me.

We definitely decided to be creative in how we would use social media to promote Ed’s Gym. But telling a story and inviting the audience to participate is powerful. I believe in Ed and what he is doing, and love sharing that with others. Social media is allowing us to share this story of making healthy lifestyle changes with thousands of people, all in the framework of the nutrition and fitness training I am receiving at Ed’s Gym. I invite you to follow along as this case study in social media for small business unfolds. We’ll be posing some thoughts from Ed down the road, sharing his perspective on how this impacted his business.

What’s Your Crazy Idea?

When it comes to social media and your business, are you broadcasting the same old information, or are you telling a story and inviting your customers into an experience? Or better yet, are you providing opportunities for your customers to tell your story for you? What crazy idea could jump start a social media campaign for your brand?

#3 in 2011 – Five Easy Ways To Get Your Fans To Engage

This week we’ve decided to highlight our top 3 posts from 2011 in case some of you missed them the first time around. Today we’re highlighting our third most popular post where we share some simple ways to get your fans to engage on your Facebook page.

 

In my post on Monday about the new Facebook Insights Tool, I talked about the importance of both the Reach and the Talking About This feedback that Facebook has made available.  I also mentioned that their algorithm uses these measures of engagement to determine both who and how many people see your content.

Obviously getting your content in front of your fans and their friends is important to you, but you may not have realized how important getting them engaged with your content ( posting, liking, commenting, or sharing a post, RSVPing to an event, mentioning your page, photo tagging, checking in at you place, and recommending your page) is.  Raising the level of engagement should be at the top of you list when it comes to your Facebook strategy.

Here are five easy ways to get your fans to engage on your Facebook page.

  1. Keep It Short And Sweet – Your page is not the place to write a blog post (hopefully you have a blog for that).  Your fans and their friends expect short snippets, the less text the better. If you have more to share, link to it on your home site.  Keep your posts to 100-250 characters.
  2. Share Photos – If you want people to share, like, and comment on your Page, then think in pictures.  Photos are the most engaging form of content on Facebook. Welcome your fans with smiling faces, beautiful shots of your product, and fun snapshots.
  3. Post Videos – You probably have a phone, with a video camera, so why aren’t you using it?  Video ranks right behind photos in the level of engagement in draws on Facebook.  You don’t have to create a multi-million dollar video campaign.  Just post helpful, funny, relevant content.
  4. Be There – If you want engagement, you have to be present.  Posting regularly keeps your brand top-of-mind.  You can use the Insights Tool to determine how your posting frequency affects engagement levels.
  5. Ask Questions – Give your fans a reason to engage.  You can ask for feedback about a product or service.  You can create a post using the Ask Question tool.  You can ask a simple fill in the ___________ question. Questions are a great way to get people talking about your brand or they can be used to help develop a sense of community on your page.

Engagement is the key to a successful Facebook Page for your brand.  Take a look at your statistics on your Insights Tab today, start implementing some of these tips and check back in a few weeks to see if your engagement levels have improved.

What have you done successfully to increase engagement levels on your Facebook Page?

(Photo courtesy of Flickr user GOIABA)

Five Easy Ways To Get Your Fans To Engage

 

In my post on Monday about the new Facebook Insights Tool, I talked about the importance of both the Reach and the Talking About This feedback that Facebook has made available.  I also mentioned that their algorithm uses these measures of engagement to determine both who and how many people see your content.

Obviously getting your content in front of your fans and their friends is important to you, but you may not have realized how important getting them engaged with your content ( posting, liking, commenting, or sharing a post, RSVPing to an event, mentioning your page, photo tagging, checking in at you place, and recommending your page) is.  Raising the level of engagement should be at the top of you list when it comes to your Facebook strategy.

Here are five easy ways to get your fans to engage on your Facebook page.

  1. Keep It Short And Sweet – Your page is not the place to write a blog post (hopefully you have a blog for that).  Your fans and their friends expect short snippets, the less text the better. If you have more to share, link to it on your home site.  Keep your posts to 100-250 characters.
  2. Share Photos – If you want people to share, like, and comment on your Page, then think in pictures.  Photos are the most engaging form of content on Facebook. Welcome your fans with smiling faces, beautiful shots of your product, and fun snapshots.
  3. Post Videos – You probably have a phone, with a video camera, so why aren’t you using it?  Video ranks right behind photos in the level of engagement in draws on Facebook.  You don’t have to create a multi-million dollar video campaign.  Just post helpful, funny, relevant content.
  4. Be There – If you want engagement, you have to be present.  Posting regularly keeps your brand top-of-mind.  You can use the Insights Tool to determine how your posting frequency affects engagement levels.
  5. Ask Questions – Give your fans a reason to engage.  You can ask for feedback about a product or service.  You can create a post using the Ask Question tool.  You can ask a simple fill in the ___________ question. Questions are a great way to get people talking about your brand or they can be used to help develop a sense of community on your page.

Engagement is the key to a successful Facebook Page for your brand.  Take a look at your statistics on your Insights Tab today, start implementing some of these tips and check back in a few weeks to see if your engagement levels have improved.

What have you done successfully to increase engagement levels on your Facebook Page?

(Photo courtesy of Flickr user GOIABA)