Saturday Social Media Summary – Twitter, LinkedIn and Creating Content Google Loves

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Twitter’s announcement about expanded Tweets,  and  LinkedIn’s Video Ads. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by Jeff Bullas in which he shares a great infographic on content and SEO and also highlights 23 hints for creating content that Google loves.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.

 

Social Media Summary 10-27-12

 

Twitter Further Expands Expanded Tweets

Twitter - Expanded Tweets - Amazon Links

Earlier this summer Twitter announced the ability to expand a Tweet to view photos, videos and previews right in the Tweet. This week they announced that they have been working with partners over the past few months and now have more than 2,000 ways to bring more interaction to your Tweet stream. These changes are not only for the website, but for iPhone, Android and Blackberry apps as well. [Read more…]

Visual Storytelling – Infographic

Visual Storytelling Infographic

Again with the images?

Last week we shared an infographic that illustrated the importance of using images in your content that we hope you found helpful. As we were browsing the web searching for another infographic to share this week we came across another one about the importance of using images. At first we were hesitant to share it since it was so similar to last week’s post. But after thinking about it, we decided it was share-worthy, and that there is no way to over-emphasize the importance of visual storytelling when it comes to your brand’s social content. So without further ado, we bring you this week’s social media infographic.

Some key stats about visual storytelling:

  • On Facebook’s Top Ten Brand Pages, photos and videos drive the most engagement
  • Instagram is on pace to reach 100 million users faster than Facebook did
  • Four out of Ten Tumblr posts are photos
  • 10o million users interact socially with videos on YouTube weekly
  • Photos and videos on Pinterest refer more web traffic than Twitter, StumbleUpon, LinkedIn and Google+

For more interesting and helpful statistics, check out the infographic.

 

Visual Storytelling - Infographic

 

What brands have you seen use visual storytelling well? Post a link and share the visual love.

 

 

How Much Content Is Too Much? (Infographic)

Data overload?

We live in a world that is overflowing with data. One report indicated we create as much content every 48 hours as that created from the beginning of the world until 2003. That is just mind blowing when you stop and think about it. At some point it is reasonable to ask “How much content is too much?”  Some would say we are well past the too much mark, others would agree we’re just getting started.

Today’s infographic takes those 48 hours of content creation, breaks them down and gives us a snapshot to see what happens every 60 seconds.

Each minute:

  • YouTube users upload 48 hours of new video
  • Facebook users share 684,478 pieces of contnet
  • Apple receives 47,000 app downloads
  • Brands recieve 34,722 likes on Facebook
  • Instagram users share 3,600 photos
  • Wordpres users publish 347 new blog posts [Read more…]

7 Steps for Developing an Effective Social Media Strategy

Getting your brand on Facebook, Twitter, or Google+ isn’t a social media strategy. Yet, for some small businesses and non-profits, slapping the Facebook and Twitter logo on their website and  in the window is the extent of their plan. Sure, they put up a few posts now and then, when they have time, and they’re wondering why they aren’t experiencing the benefits they’ve heard about. They haven’t found engaged customers, let alone an impact on the bottom line, and they are becoming frustrated and giving up.

If you find yourself in a similar situation, there are seven steps you need to take toward developing an effective social media strategy.

 

 

#1 Observe

One of the biggest benefits of social media is the ability to listen, to get a sense of what is going on in your field and with your customer base. Spend some time looking around to see how your customers are interacting online, and how your competition is utilizing social media. You’ll get a feel for what to expect and for what is possible with social media. [Read more…]

Is Your Website Sabotaging Your Social Media Efforts? Part 1

If you are a small business owner or run a non-profit organization you’re most likely not only aware of the benefits of social media, but are probably already attempting to use this new media for your organization. You’ve probably created your accounts on Facebook, Twitter and even Google+, and set up your place of business on Google Places and Foursquare. Still you might not be seeing the results you expected. You might feel like your efforts aren’t being rewarded and you are wondering if the time you are putting into social media is worth it. I want to challenge you that your social media efforts my not be the problem. You’re probably thinking “How is my website affecting my social media?” Bear with me for a minute and let’s take a look at your site and what it is communicating to your visitors and ask the question “Is your website sabotaging your social media efforts?”

Web Site Design

Is the design, the look and feel, consistent with your brand? Does it communicate who you are? Does it reflect the culture and the real life experience of connecting with your organization? Is it welcoming, and easy to navigate? Can your customers find the solutions they are looking for? Perhaps the design of the site keeps people from returning after a first visit. [Read more…]

22 Ways to Create Content (Infographic)

Do you struggle when it comes to generating ideas that help you create content? I Came across this infographic this week from Brian Clark over on the Copy Blogger site and thought it might be helpful for you. There are some great ideas in this, so rather than me giving you a quick summary, I’m going to let you just dive into it. And be sure to check out Brian’s site.

 

 

Where do you find ideas when you are struggling to create content for your blog?

3 Tips for Becoming a Better Blogger in 2012

The new year has arrived and if you are like me, it brings with it the excitement of new beginnings. It’s a time to look back and assess the past, and to seek ways to make improvements in the upcoming year. And, it’s a great time to evaluate your social media and blogging strategy. If you are looking for ways to become a better blogger in 2012, or are just starting to blog, here are three tips to help you get off on the right foot.

Post Consistently

If I could only share one thing that would help you become a better blogger, this would be it. Determine a schedule for how many times a week you would like to post and stick to it. By developing a rhythm in your blogging it not only becomes a habit for you, but it also lets your readers know when they can expect a new post. We post three times a week here on our blog — Monday, Wednesday and Friday. Decide what a realistic schedule is for you and commit to sticking with it.

Plan Ahead

Once you’ve picked a publishing schedule do a little planning.  If you’ve determined to post three times a week, that means you need about 12 posts per month. Spend some time planning what topics you would like to cover in those next 12 posts and begin to put them on a media calendar.  Once they are on the calendar, begin to capture ideas, photos, videos etc. for those posts. By outlining a plan and keeping the topics fresh in you mind you are able to work on multiple posts at once.  This will also help you avoid the dreaded writer’s block that often happens when you realize it is Sunday night and you are supposed to have post ready for Monday morning.  A little planning goes a long way when it comes to consistent blogging.

Published Is Better Than Perfect

One of my biggest challenges when it comes to blogging consistently is a desire to get each post perfect. I often have a post I have been working on, but just don’t feel like it is ready and I am hesitant to hit the publish button. But you have to realize that every post has room for improvement and it always will.  There is no such thing as the perfect post. I’m not saying it’s okay to be sloppy — put in the time creating good content that is well edited. But don’t be paralyzed by the pursuit of perfection to the point that you don’t publish.

Consistently creating and publishing your blog content will push you to become a better writer in the upcoming year.  The only way to become a better blogger is to blog.

What are you doing to become a better blogger this year?

#3 in 2011 – Five Easy Ways To Get Your Fans To Engage

This week we’ve decided to highlight our top 3 posts from 2011 in case some of you missed them the first time around. Today we’re highlighting our third most popular post where we share some simple ways to get your fans to engage on your Facebook page.

 

In my post on Monday about the new Facebook Insights Tool, I talked about the importance of both the Reach and the Talking About This feedback that Facebook has made available.  I also mentioned that their algorithm uses these measures of engagement to determine both who and how many people see your content.

Obviously getting your content in front of your fans and their friends is important to you, but you may not have realized how important getting them engaged with your content ( posting, liking, commenting, or sharing a post, RSVPing to an event, mentioning your page, photo tagging, checking in at you place, and recommending your page) is.  Raising the level of engagement should be at the top of you list when it comes to your Facebook strategy.

Here are five easy ways to get your fans to engage on your Facebook page.

  1. Keep It Short And Sweet – Your page is not the place to write a blog post (hopefully you have a blog for that).  Your fans and their friends expect short snippets, the less text the better. If you have more to share, link to it on your home site.  Keep your posts to 100-250 characters.
  2. Share Photos – If you want people to share, like, and comment on your Page, then think in pictures.  Photos are the most engaging form of content on Facebook. Welcome your fans with smiling faces, beautiful shots of your product, and fun snapshots.
  3. Post Videos – You probably have a phone, with a video camera, so why aren’t you using it?  Video ranks right behind photos in the level of engagement in draws on Facebook.  You don’t have to create a multi-million dollar video campaign.  Just post helpful, funny, relevant content.
  4. Be There – If you want engagement, you have to be present.  Posting regularly keeps your brand top-of-mind.  You can use the Insights Tool to determine how your posting frequency affects engagement levels.
  5. Ask Questions – Give your fans a reason to engage.  You can ask for feedback about a product or service.  You can create a post using the Ask Question tool.  You can ask a simple fill in the ___________ question. Questions are a great way to get people talking about your brand or they can be used to help develop a sense of community on your page.

Engagement is the key to a successful Facebook Page for your brand.  Take a look at your statistics on your Insights Tab today, start implementing some of these tips and check back in a few weeks to see if your engagement levels have improved.

What have you done successfully to increase engagement levels on your Facebook Page?

(Photo courtesy of Flickr user GOIABA)

Five Easy Ways To Get Your Fans To Engage

 

In my post on Monday about the new Facebook Insights Tool, I talked about the importance of both the Reach and the Talking About This feedback that Facebook has made available.  I also mentioned that their algorithm uses these measures of engagement to determine both who and how many people see your content.

Obviously getting your content in front of your fans and their friends is important to you, but you may not have realized how important getting them engaged with your content ( posting, liking, commenting, or sharing a post, RSVPing to an event, mentioning your page, photo tagging, checking in at you place, and recommending your page) is.  Raising the level of engagement should be at the top of you list when it comes to your Facebook strategy.

Here are five easy ways to get your fans to engage on your Facebook page.

  1. Keep It Short And Sweet – Your page is not the place to write a blog post (hopefully you have a blog for that).  Your fans and their friends expect short snippets, the less text the better. If you have more to share, link to it on your home site.  Keep your posts to 100-250 characters.
  2. Share Photos – If you want people to share, like, and comment on your Page, then think in pictures.  Photos are the most engaging form of content on Facebook. Welcome your fans with smiling faces, beautiful shots of your product, and fun snapshots.
  3. Post Videos – You probably have a phone, with a video camera, so why aren’t you using it?  Video ranks right behind photos in the level of engagement in draws on Facebook.  You don’t have to create a multi-million dollar video campaign.  Just post helpful, funny, relevant content.
  4. Be There – If you want engagement, you have to be present.  Posting regularly keeps your brand top-of-mind.  You can use the Insights Tool to determine how your posting frequency affects engagement levels.
  5. Ask Questions – Give your fans a reason to engage.  You can ask for feedback about a product or service.  You can create a post using the Ask Question tool.  You can ask a simple fill in the ___________ question. Questions are a great way to get people talking about your brand or they can be used to help develop a sense of community on your page.

Engagement is the key to a successful Facebook Page for your brand.  Take a look at your statistics on your Insights Tab today, start implementing some of these tips and check back in a few weeks to see if your engagement levels have improved.

What have you done successfully to increase engagement levels on your Facebook Page?

(Photo courtesy of Flickr user GOIABA)

Understanding The New Insights Tool For Your Facebook Page

Last week Facebook launched a new Insights tool for brand pages and if you didn’t take the time during the holiday to check it out, you are missing out on a great way to understand who your fans are and how they are interacting with your content. This information will help you understand how your page is performing and help you fine tune your strategy to increase engagement. So, let’s take a tour of the new Insights tool.

The Insights tab is located on the left side of your brand page in the menu and when you click on it you get several sub-tabs: Likes, Reach, Talking About This, and Check-Ins.

 

Insights

 

At the top of the Insights main tab you will find a great overview of the total likes, friends of your fans, people talking about this, and the weekly total reach.

  • Total Likes – The number of unique people who like your page
  • Friends of Fans – The number of unique people who are friends of your fans
  • People Talking About This – The number of people who have created a story about your page in the last 7 days. These include page likes, wall posts, liking, commenting, or sharing a post, RSVPing to an event, mentioning your page, photo tagging, checking in at you place, and recommending your page.
  • Weekly Total Reach – The number of unique people who have seen any content associated with your page in the least 7 days.

In the middle section of the page you will find a graph the shows your post frequency, how many people are talking about your page, and your weekly total reach. This should help you understand the relationship between how often you post and your engagement level.

The bottom section allows you to see specific information about your last 500 posts. Here you can view feedback on the reach, engagement level, talking about this and virality of a specific post.  Again, this will allow you to see how each post is performing and contrast and compare different types of post.  Are photos and videos performing better than text posts?  How many people were talking about the survey you posted using the Question tool? Know what kind of posts people are engaging with the most allows you to adjust your strategy on the go. [Read more…]