Saturday Social Media Summary – Twitter, LinkedIn and Creating Content Google Loves

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Twitter’s announcement about expanded Tweets,  and  LinkedIn’s Video Ads. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by Jeff Bullas in which he shares a great infographic on content and SEO and also highlights 23 hints for creating content that Google loves.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.


Social Media Summary 10-27-12


Twitter Further Expands Expanded Tweets

Twitter - Expanded Tweets - Amazon Links

Earlier this summer Twitter announced the ability to expand a Tweet to view photos, videos and previews right in the Tweet. This week they announced that they have been working with partners over the past few months and now have more than 2,000 ways to bring more interaction to your Tweet stream. These changes are not only for the website, but for iPhone, Android and Blackberry apps as well. [Read more…]

Twitter 101 – Back To The Basics (Infographic)

Today we share some tips from the Twitter 101 course because some of our readers are new to Twitter, and for the rest of you it’s always good to go back to the basics.

Key Twitter 101 Principles:

  • Complete your bio
  • Share your smile
  • Use the #Hashtag
  • Be interested and interesting
  • Be yourself
  • If someone mentions you, respond
  • Promote others way more than yourself
  • Share your expertise
  • A pic is worth more than 140 characters
  • Don’t let the intern manage your Twitter account
  • Ask for help


Twitter Tips Infographic  Infographic created by Cheryl Lawson for Party Aficionado .


What Twitter 101 tips would you add to the infographic?

Keeping It Real – Exposing Those Who Purchase Fake Twitter Followers

Fake Twitter Followers

Buying Fake Twitter Followers Isn’t Just for Politicians

Perhaps you seen in the news lately mention of political figures who have been questioned about purchasing fake Twitter followers to boost their numbers. This is a practice that has been growing in popularity for those who simply don’t want to do the work of social media or who apparently just need an ego boost. And if you think it is something only happening on the big brand and national political stage, think again. I ran a few of the popular local Twitter users through the app and was surprised by the findings.

Sure, buying fake followers is a quick way to boost your follower count on the surface, but the damage to your reputation when you are found out can be devastating. Clearly,this is something we would discourage any of our readers from even considering.

Finding the Fakes Just Got Easier

This week finding out who is purchasing fake accounts got a whole lot easier thanks to Status People’s new Fakers App. This app lets you type in your, or anyone else’s, twitter username and it evaluates the quality of their followers. While the app isn’t perfect in that it only evaluates a portion of your followers, it does a pretty good job of giving you a snapshot of your or someone else’s account. Here’s a snapshot of my results.

Fakers Score

The Dark World of Paid Followers

Here’s an example of how blogger Zach Bussey dove into “the dark world of paid followers” and was able to set up a new account and get over 26,000 followers overnight. What’s interesting is with a few clicks you can also find out who else has purchased those same fake accounts.

It’s Not About The Numbers

Sure, having a large follower number is attractive, but that’s not the goal of social media. Large numbers don’t necessarily translate into increased interaction and more business. Especially if those followers aren’t real. What good does 20,000 or 2,000,000 followers do if none of them are talking with you, buying your products or giving to your cause. Absolutely none!

Social media has always, and will always be about connecting with your customers and donors in real ways that draw them to your brand and deepen their relationship with you. Purchasing fake followers not only doesn’t help you connect with current or potential customers, it can wreck your brand image and credibility when you are found out. And you will be found out.

How would your impression of a brand or individual change if you find out they have been purchasing fake Twitter followers?



Why People Unfollow You On Twitter

Everyone who has used the service has probably wondered at some point why people unfollow you on Twitter. Well, wonder no more. Perhaps one of these 15 common causes for losing followers is the culprit.

Some of the top behaviors that cause the loss of Twitter followers are:

  • Too much Twittering about the Twittersphere – slow down, your keyboard is on fire.
  • That’s an iPad, not a mirror – it’s not all about you.
  • While some may consider it a delicacy, Spam is a leading way to lose followers

Check out the infographic for more of the top reasons people unfollow you on twitter.


What behaviors make you unfollow someone on Twitter? What would you add to the list?

Thanks to Marketing Tech Blog and DK New Media for the infographic.

5 Ways to Connect with Volunteers on Social Media

Social media is a powerful tool that allows non-profit organizations to stay connected with their volunteer base. If you are finding it difficult to connect with your volunteers on social media, here are 5 simple ideas you can implement today.

1- Facebook

Create a volunteer group for your organization so it is easy for volunteers to connect, communicate and coordinate.

2- Twitter

Highlight 3-4 volunteers each week for #FF (FollowFriday). Share a little about how they help your organization.

3- Instagram

Share photos of your volunteers in action. Highlight a volunteer of the week or month. Share these photos on your other social networks as well.

4- YouTube

Ask your volunteers to share their stories about how they connected with your organization and the impact they are seeing. Feature these videos on your blog.

5- Foursquare

Create a unique Foursquare volunteer check-in with a special perk and recognition for the mayor.

Bonus Tip

Remember to thank each and every volunteer in real life and let them know how much you appreciate the time and effort they are giving to your organization.

What other ways are you connecting with volunteers on social media?

A Marketer’s Guide To Social Media (Infographic)

Each year releases a marketer’s guide to social media. This year they reviewed 14 platforms in the areas of customer communication, brand exposure, traffic to your site, and SEO. While some of their findings as just what you would assume, some were surprising, and some were even questionable.


Key Takeaways:

  • Five new members were added to this years rankings — Pinterest, Google+, SlideShare, Quora, and Instagram. Some of the new kids on the block are doing pretty well.
  • Google+ Ranked highest in Customer Communication, Brand Exposure, and SEO
  • Twitter ranked highest in Traffic To Your Site
  • Instagram ranked last in 3 categories – Customer Communication, Traffic To Your Site, and SEO

You can also visit the website for a sortable infographic by category.

Do you agree or disagree with their evaluations? What platforms are driving the most traffic to your site? And where are you communicating most with customers?


Tracking Your Social Media Reach

This weekend I was catching up on some of my favorite podcasts and as I was watching a series of GeekBeat.TV episodes with Cali Lewis, I thought this was one you might find helpful. In it, Cali talks about free tools that assist in tracking your social media reach. Check out the short video and the links I’ve included below to the tools.

Tools Cali mentions:


  • Social Statistics – A third party service that ranks people, pages and posts.
  • Google+ Ripples – Once in Google+ you can select a public post and click on the view ripples option in the drop down menu for a treasure trove of info.


  •  Twitter Counter – Monitor growth, ranking and even get predictions for the next 30 days.


  • Insights – This is the free official Facebook dashboard that comes with your Facebook Page. It shows you how your page is trending and as the name suggests, gives you insights into who your followers are and what posts are resonating with your audience. You must have at least 30 likes on your page for Insights to be available.

Take advantage of these free tools to evaluate your social media efforts and let us know what you think. And we would love for you to share your favorite tools in the comments.


If you liked the episode of GeekBeat.TV you can subscribe via iTunes here.





How To Get More Clicks On Your Tweets

If you aren’t getting many clicks on your Tweets, here are a few ideas to help.

  • Make your tweets longer, between 120-130 characters (This also leaves enough room for your audience to retweet you)
  • Put the link early in the tweet – about 1/4 of the way through
  • Don’t put links in every tweet and space those that have them out
  • Choose your words carefully, and use action verbs
  • More links are clicked on Friday, Saturday and Sunday
  • Afternoon have higher click-through-rates than mornings



What types of tweets are you seeing the most clicks on?

Five Quick Ways To Make Twitter Work For You

Now that everyone is settling back into the work flow after the holidays, it’s time to jump start your social media presence. Today I share five quick things you can do to make Twitter work for you.


1. Find some new accounts to follow

Don’t wait for an audience to find you, go out looking for them. Use the search feature by typing in some key words related to your business and find 10-15 new accounts to follow. Spend a few minutes looking through the biosand get to know them a little bit.


2. Engage with some of your earliest followers

Go back and look at some of the accounts that followed you when your first joined Twitter, and that you used to interact with regularly. Send at least 10 of them an @ message and re-engage in conversation.


3. Use the re-tweet function

As you are looking through your stream today, find 5 tweets that you think your audience will find interesting and share it using a RT.  Sharing is caring, and it  says it isn’t all about you. [Read more…]