Saturday Social Media Summary – Facebook Page Notifications, LinkedIn Thought Leaders and Hangouts

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Facebook testing Page notifications, LinkedIn making it easier to follow thought leaders and some new Google+ Hangout features.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.

 

Social Media Summary 11-3-12

 

Facebook Begins Testing Page Notifications

This week Facebook seems to have begun addressing one of the biggest complaints by page owners, the fact that the algorithm Facebook uses prevents most fans of pages from seeing the content they share.  Facebook appears to have started testing on a feature that allows users to select an option to receive notifications when brands update their pages.  Users who have this feature will find a “Get Notifications” option under the “Liked” button on the Facebook page.

Facebook Page Get Notifications

 

Once selected, the user will than start receiving notifications from the brand each time they update. These notifications appear in the same place mentions and notifications from friends appear.

Facebook Page Notifications

 

While it’s good that Facebook has heard the frustration of page admins, this is not a great solution. First, I don’t believe many fans of pages are going to want to have a notification pop up on their screen each time the page updates. Second, even if they do, most users aren’t going to take the time to visit the brand pages to make this change.

Have you seen the new feature? If so, have you opted in to receive notifications? If you have it and want to test it out, you can always sign up for notifications from the Rocky Mountain Media Group Facebook Page. [Read more…]

A Marketer’s Guide To Social Media (Infographic)

Each year CMO.com releases a marketer’s guide to social media. This year they reviewed 14 platforms in the areas of customer communication, brand exposure, traffic to your site, and SEO. While some of their findings as just what you would assume, some were surprising, and some were even questionable.

 

Key Takeaways:

  • Five new members were added to this years rankings — Pinterest, Google+, SlideShare, Quora, and Instagram. Some of the new kids on the block are doing pretty well.
  • Google+ Ranked highest in Customer Communication, Brand Exposure, and SEO
  • Twitter ranked highest in Traffic To Your Site
  • Instagram ranked last in 3 categories – Customer Communication, Traffic To Your Site, and SEO

You can also visit the CMO.com website for a sortable infographic by category.

Do you agree or disagree with their evaluations? What platforms are driving the most traffic to your site? And where are you communicating most with customers?

 

Make LinkedIn Work For You (Infographic)

While Facebook, Twitter and Google Plus seem to get all the attention, LinkedIn is one of the most powerful social networks when it comes to making connections that will impact your career. Whether you are a college student about to graduate, a professional looking to expand your network, or recently unemployed, LinkedIn is an essential tool for finding and making the most of professional opportunities. LinkedIn has something to offer no matter what stage of your career you are currently in. In the infographic below you will find some powerful way to make LinkedIn work for you.

If you are on LinkedIn both Jeff and Julie would love to connect with you. We would also love to connect you with other readers of the blog. Post your LinkedIn link in the comments with a brief bio and let’s get to know each other better.

Have You Been Through The LinkedIn Bootcamp?

LinkedIn may not be the first social network that comes to mind, but it may be the most powerful for your business and your personal brand.  The inforgraphic below highlights why LinkedIn should be part of your strategy and gives you some great tips for how to make the most of this tool.

 

 

Some key takeaways:

  • LinkedIn is about business and the demographics show that with 77% of users age 25 or older
  • A 100% complete profile is the best way to make a great first impression
  • Connect, Connect, Connect — there are 135 million possibilities.  It’s okay to connect with people you don’t know, but use some judgement
  • Customize your URL – mine is http://www.linkedin.com/in/jefferyabel and Julie’s is http://www.linkedin.com/in/julieabel
  • Write recommendations for others you have worked with
  • Join groups to connect with others in your industry to get the most out of LinkedIn
If you are just getting started with LinkedIn check out these posts on setting up your profile, making connections, and essential tools.
If you are using LinkedIn, what has been the biggest benefit for you or your organization?  If you aren’t, why?

 

 

 

 

 

 

 

 

 

 

 

 

 

Getting Started on LinkedIn – Five Essential Tools

While creating your profile and making your initial connections are important steps, to get the most out of LinkedIn you need to tap into the power of the unique tools it offers.  In this post I will highlight five of the most powerful features and give you some suggestions for how to best use them.

The LinkedIn Search

This tool is the real power behind the LinkedIn platform, and one you should become familiar with.

  • LinkedIn is really nothing more than a huge database of information about people, companies, groups and job opportunities.
  • Utilizing this feature helps you make focused and informed decisions about your connections and allows you to maximize your networking potential.
  • Spend some time using the search feature and play around with your search settings to narrow your results.

Answers

This is a cool feature on LinkedIn that I just recently discovered.  It is located under the “More” tab in the menu box.

  • In the answers section you can ask questions and search through the questions others have asked. You can also answer others’ questions.
  • People are asking for your help—this is a great way to be helpful and to connect!
  • People can vote for the best answers. If you give good answers, you are able to promote yourself and your organization.
  • News sources have been known to watch the answers section in LinkedIn to find thought leaders in a particular field. What a great way to position yourself as an expert.
  • This feature is awesome. Your answers help people who are looking for specific information and you benefit if your answers are good. It’s a win-win for everyone. [Read more…]

Getting Started on LinkedIn – Making Connections

In my last post I wrote about the importance of LinkedIn for your professional life, and how to create your profile. Today I’m going to walk you through some of the more specialized features of this platform to help you maximize your connections.

Finding Connections You Already Have

There are several ways to find and make connections with people you already know and may or may not have contact information for.

  • First, you can begin by selecting the  “Add Connections” on the top right of the home page.  This will allow LinkedIn to search through your address book to find people who have created profiles with matching information.  You can add connections from this page, but I recommend you wait.  Just make note of who is on LinkedIn and come back to this later.
  • You can utilize the e-mail contact feature here as well by entering email addresses and inviting people to connect.  (I would recommend holding off on doing this also, as it has a spammy feel to it. More on that later in the post)
  • You can also use the search field to enter names of people who you already have connections with and let LinkedIn find them for you.  Be aware that there may be quite a few John Smiths out there.
  •  If you enter the name of your current employer in the search field and select people, you will get a list of those who have indicated they work or worked there.
  • You can also enter a college or university to find connections you went to school with. And don’t forget to check out alumni groups.  (More on groups later)

Keep It Personal

All business is personal. When you send out invitations on LinkedIn you want those to messages to have a personal touch beyond the automated “I’d like to add you to my professional network on LinkedIn”. [Read more…]

Getting Started On LinkedIn – Your Profile

LinkedIn is in the social media equivalent of the old desktop rolodex and it is a must for making connections in the business community. If you are looking for a job, for networking contacts, or for business opportunities, this social media platform is your not-so-secret weapon. For business, I’ve found it’s the most productive social media platform I use on a daily basis. Even if you you don’t consider yourself a networker, or aren’t currently looking for a job, you should still develop your LinkedIn profile.  It will allow you to capture information about current co-workers that may come in handy down the road.  It also lets you to begin to keep track of other connections you make professionally and to stay up on the latest news in your industry.

So, lets get started

Creating your LinkedIn profile will take a little bit of time, but it is time well spent.  I’m going to walk you though the basics and get you up and running.  After you get comfortable with the site, I recommend you use the built in tool on LinkedIn to help you complete al the details of your profile. [Read more…]

Social Networks – “How Do I Choose?” Part 2

If Facebook and Twitter are the Michael and Janet Jackson of the social media world, LinkdIn and Google+ would be Jermaine and La Toya. You’ve heard of them, but you’re not quite sure what they are.

Let’s take a quick look at what makes LinekdIn and Google+ unique. [Read more…]