Saturday Social Media Summary – Twitter, LinkedIn and Creating Content Google Loves

Welcome to our Social Media Summary.  Each Saturday we review 3 of the biggest social media stories from the previous week. This week we’re looking at Twitter’s announcement about expanded Tweets,  and  LinkedIn’s Video Ads. The third story will highlight a blog post that we discovered and think you will find helpful. Kind of the best of the best from what we share on our Facebook page during the week. This week it’s a post by Jeff Bullas in which he shares a great infographic on content and SEO and also highlights 23 hints for creating content that Google loves.

We hope you find this new weekly social media summary helpful and would love to hear any feedback in the comments. Without further ado, here’s this week’s edition of the Saturday Social Media Summary.


Social Media Summary 10-27-12


Twitter Further Expands Expanded Tweets

Twitter - Expanded Tweets - Amazon Links

Earlier this summer Twitter announced the ability to expand a Tweet to view photos, videos and previews right in the Tweet. This week they announced that they have been working with partners over the past few months and now have more than 2,000 ways to bring more interaction to your Tweet stream. These changes are not only for the website, but for iPhone, Android and Blackberry apps as well. [Read more…]

Social or Search? Why both are essential. (Infographic)

If you are debating whether to put your efforts into search marketing or social media, consider the importance of utilizing them both for a more successful marketing campaign.

Each has its strengths. For example, while search is better at lead generation, social media wins when it comes to brand awareness.

Check out today’s infographic  on Social or Search and share your thoughts and observations in the comments.

How Social Media Content Drives SEO (Infographic)

While social media is all about making connections and building relationship it is also an important element in SEO (Search Engine Optimization).  Fresh content on your blog, the use of keywords, telling your story, and the use of social networking channels all serve to make your website easier to find for potential customers.  More and more the key to SEO is organic — it is great content that people find helpful and share with others.

A few key points:

  • 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO
  • 76% of marketers who have strategic SEO in place invest in content creation
  • 50% of consumers are more likely to click on search results if a brand name appears multiple times on the results page
  • 57% of consumers say blogs have impacted purchase decisions
  • 61% of customers are more likely to purchase goods from businesses that offer custom content
There is a reason that $12.5 billion is being spend to generate online content.
How are you generating content and sharing it on your website?  Do you have a blog?  If so, you need to host it on your main site rather than a blogging site like WordPress or Blogger so it helps your SEO.  Are you using social media platforms to share that content?  Share how you are using content to drive SEO in the comments.