Each year CMO.com releases a marketer’s guide to social media. This year they reviewed 14 platforms in the areas of customer communication, brand exposure, traffic to your site, and SEO. While some of their findings as just what you would assume, some were surprising, and some were even questionable.
- Five new members were added to this years rankings — Pinterest, Google+, SlideShare, Quora, and Instagram. Some of the new kids on the block are doing pretty well.
- Google+ Ranked highest in Customer Communication, Brand Exposure, and SEO
- Twitter ranked highest in Traffic To Your Site
- Instagram ranked last in 3 categories – Customer Communication, Traffic To Your Site, and SEO
You can also visit the CMO.com website for a sortable infographic by category.
Do you agree or disagree with their evaluations? What platforms are driving the most traffic to your site? And where are you communicating most with customers?